Everything you need to know about SEO and related topics

SEO blog

Are you just getting started or looking for more advanced ways to boost your SEO? Find all the latest news, insights and tips & tricks right here, from SEO basics to deep dives and ultimate guides.

Latest posts on our SEO blog

December 2023

What is a keyword strategy?

Make a great website menu for your users and SEO

SEO in 2024: Four insights from Yoast SEO experts

What is a slug and how to optimize it?

The top 8 AI tools that will elevate your SEO game

Copywriting for mobile

Yoast SEO helps you navigate all Google Schema updates

Transition words: why and how to use them (with video explanation)

Yoast SEO 21.7: Global identifiers in WooCommerce SEO

Google algorithm

Mastering Google Search: Using search operators for SEO

Voice-to-text: The future of search?

6 common SEO mistakes and how to avoid them

November 2023

Use generative AI to make products stand out in search

Optimize your site with the accessibility checklist

Yoast SEO 21.6: Generative AI now available for WooCommerce SEO

Integrating your video strategy with your blog strategy 

Rich snippets - structured data

What is Google’s Knowledge Graph?

Do a few companies have a monopoly on the search results?

Content planning for a (growing) blog: 6 easy-to-use tips

Is my website over-optimized?

Search evolved: Exploring the AI-powered world of Google’s SGE


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WordPress 6.4: A more intuitive building experience

What is thin content?


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7 content marketing strategies for your online shop

Accessibility matters

Why accessibility is important (in the time of AI)

October 2023

September 2023

more traffic shopify online store with seo

7 tips to get more traffic to your Shopify store with SEO

Benchmarking SEO

Benchmarking SEO: Do a competitive analysis

Moving WordPress site

6 questions about redirects for SEO

Yoast SEO 21.2: An updated sidebar

eCommerce category

7 ways to improve product descriptions in your online store

Structured data with Schema.org: the ultimate guide

Yoast SEO 21.1 brings even more improvements

product page SEO and UX - beware of the panda and penguin

Product page SEO: 5 things to improve

August 2023

July 2023

Keyword research for SEO: the ultimate guide

Yoast SEO 20.12: Improvements and fixes

Research

Yoast SEO’s hidden features that secretly level up your SEO

internal links metaphor roads

Internal linking for SEO: Why and how?


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blog on your ecommerce site

Why and how to set up a blog on an ecommerce site

Yoast SEO 20.11: Publishing principles to improve E-E-A-T

The future of blogging in a video-obsessed world

June 2023


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Jono Alderson is leaving Yoast

on-page SEO

What is on-page SEO?

Yoast SEO 20.10 brings a brand-new support/FAQ section

How to prepare yourself for Google Analytics 4

What is high-quality content and how do you create it?

Yoast SEO 20.9: Improving the Wincher integration

Are social media platforms becoming the new search engines?

May 2023

small business SEO

Small business SEO and local search: the ultimate guide

WordPress at 20: The CMS that revolutionized the web!

SEO copywriting

SEO copywriting: the ultimate guide

Yoast SEO 20.8: Fixes, enhancements, and a new Premium feature

YoastCon 2023: 10 takeaways from the SEO conference

Bot traffic: What it is and why you should care about it

Are we digging our own hole with generative AI?

Photo of Kimberley Cole

Meet Yoast’s new leader: Kimberley Cole


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How WordPress stole our hearts: A love letter

Yoast SEO 20.7: Keep track of cornerstones in Premium


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Site structure: the ultimate guide

noindex a post with meta robots noindex

The ultimate guide to robots.txt


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what is crawlability

SEO basics: What is crawlability?

April 2023


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UG content SEO

The ultimate guide to content SEO

Yoast SEO 20.6: Introducing a new readability assessment

Don’t miss these amazing speakers at YoastCon 2023!


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Eco-mode: reducing energy consumption of WordPress sites

Saying goodbye to Marieke

The carbon footprint of your website and how to reduce it

Featured image what is EAT?

The new E in E-E-A-T, or the importance of Experience

What are breadcrumbs?

What are breadcrumbs? Why are they important for SEO?

How to stop videos negatively impacting Core Web Vitals

Yoast SEO 20.5: Improvements and security fixes


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Why you should care how green your website is

March 2023

WordPress SEO: The definitive guide

WordPress 6.2: A new site editing experience

Yoast SEO reduces your site’s carbon footprint with crawl optimization

404 error pages

404 Not Found error pages: the do’s and don’ts

rel=canonical

rel=canonical: the ultimate guide


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illustration of Thijs de Valk walking away and waving

Thijs de Valk is stepping down as CEO of Yoast


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What is keyword cannibalization?

Yoast SEO 20.3: Better highlighter and Portuguese language support


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Blog SEO: how to make people stay and read your post

HTTP status codes

HTTP status codes and what they mean for SEO


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Storytelling

What is storytelling and why should you use it?


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Proactive security fixes in Yoast SEO (update to v20.2.1)

Where SEO and UX meet on your site

February 2023

Yoast SEO 20.2: Improving our database system


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Featured image search intent

What is search intent and why is it important for SEO?

Check validity of structured data in Google Search Console

How businesses should approach short-form video


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Is AI content helping or hurting your website?

Google PageSpeed Insights helps make your site faster

How to convince your employer to let you attend YoastCon!


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How to use social media to reach your audience

beginner's guide to Yoast SEO featured image

The beginner’s guide to Yoast SEO

Yoast SEO 20.1: Mastodon and inclusive language improvements

What is readability featured image

What is readability and why is it important?

How to speed up your WordPress website: 12 tips to start optimizing website for speed

January 2023

SEO basics: rich snippets

What is a snippet?

featured image blog meta description

How to create the right meta description

Yoast SEO 20.0: A brand-new settings interface

Write more inclusively: 7 examples of inclusive language

local seo

Local search and local SEO: the ultimate guide

How to track video SEO performance using Google Search Console

Yoast SEO 19.14: Inclusive language analysis improvements

domain names and seo

Domain names and their impact on SEO


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How to write clear and SEO-friendly paragraphs