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Everything you need to know about SEO and related topics

SEO blog

Are you just getting started or looking for more advanced ways to boost your SEO? Find all the latest news, insights and tips & tricks right here, from SEO basics to deep dives and ultimate guides.

Latest posts on our SEO blog

December 2021

featured image 2021 recap post
30 December 2021 Marieke van de Rakt

Looking back at Yoast in 2021

22 December 2021 Edwin Toonen

Picking an ecommerce platform: WooCommerce or Shopify?

16 December 2021 Francesca Marano

A year with us: 2021 review from the WordPress Core team

14 December 2021 Edwin Toonen

Yoast SEO 17.8: fixes and enhancements

Duplicate Content issues for websites
13 December 2021 Maria Garefalaki

Duplicate content: Causes and solutions

07 December 2021 Maria Garefalaki

How to rank YouTube videos in Google search

ratings and reviews
06 December 2021 Amy Lees

Customer reviews increase users’ trust

featured image adding links to new posts blog
02 December 2021 Marieke van de Rakt

Why you should add links to a new post as soon as possible

featured image SEO maintenance
02 December 2021 Marieke van de Rakt

Your website needs SEO maintenance!

02 December 2021 Francesca Marano

A week with us: back to feature freeze for WordPress 5.9

Good alt text or alt tags improve accessibility of your site
01 December 2021 Maria Garefalaki

Image SEO: How to optimize your alt text and title text

November 2021

30 November 2021 Edwin Toonen

Yoast SEO 17.7: Introducing a free configuration workout

featured image Yoast SEO news webinar
30 November 2021 Edwin Toonen

SEO news November 2021: A core update, new Google Maps features, and the future of SEO

moving your website to HTTPS
24 November 2021 Fleur Heesen

SEO certification: How can you get it and why should you?

23 November 2021 Amy Lees

What queries are you ranking for, and with which pages?

18 November 2021 Carolina Nymark

A week with us: Beta 1 of WordPress 5.9 postponed

17 November 2021 Amy Lees

Got an old website? Update it and refresh your SEO

Illustration of someone in a Yoast uniform looking at a machine with the WordPress logo on it
16 November 2021 Francesca Marano

Non-technical contributions to WordPress core

16 November 2021 Edwin Toonen

Yoast SEO 17.6: Fixes, and new XML sitemaps in News SEO

15 November 2021 Camille Cunningham

Best practices for SEO-friendly URLs

content maintenance clean up website
11 November 2021 Willemien Hallebeek

Content maintenance strategy: 6 tips for a cleaner website

11 November 2021 Ari Stathopoulos

A week with us: WordPress 5.9 feature freeze

Local search (Possum)
09 November 2021 Edwin Toonen

How ‘near me’ searches can help your local SEO

Accessibility matters
04 November 2021 Carolina Nymark

Writing accessible content: 4 checks you can do with Yoast SEO and the block editor

what is WordPress
04 November 2021 Francesca Marano

A week with us: One week to Feature Freeze

02 November 2021 Edwin Toonen

Yoast SEO 17.5: Full Greek language understanding

October 2021

Word forms
28 October 2021 Camille Cunningham

How to promote your products and earn money on Pinterest

WordPress storytelling featured image
28 October 2021 Justin Ahinon

A week with us: Webfonts, Twenty Twenty Two and WordPress 5.9

Featured image what is EAT?
27 October 2021 Amy Lees

The T in E-E-A-T: What is Trustworthiness? How can you achieve it?

21 October 2021 Edwin Toonen

SEO news October 2021: Multi-modal search, WordPress performance

setting up landing pages for your site with the Local SEO plugin
21 October 2021 Carolina Nymark

A week with us: Progress on the Webfonts API

19 October 2021 Edwin Toonen

Yoast SEO 17.4: Performance, web stories and News SEO

18 October 2021 Amy Lees

10 copywriting tips – from experts to experts

Featured image what is EAT?
14 October 2021 Amy Lees

The A in E-A-T: What is authoritativeness?

14 October 2021 Francesca Marano

A week with us: Recap of October’s contributor day and plans for WordPress 5.9

13 October 2021 Edwin Toonen

Yoast SEO Premium comes with Spanish customer support

12 October 2021 Edwin Toonen

What does Yoast SEO do?

11 October 2021 Edwin Toonen

What is indexing in regards to Google?

Featured image what is EAT?
07 October 2021 Camille Cunningham

The E in E-A-T: What is expertise? And how to show it?

07 October 2021 Justin Ahinon

A week with us: Contributor day is tomorrow

05 October 2021 Edwin Toonen

Yoast SEO 17.3: Easier and more practical SEO workouts

featured image video SEO
04 October 2021 Maria Garefalaki

What makes a great YouTube channel?

September 2021

featured image Yoast SEO news webinar
30 September 2021 Edwin Toonen

SEO news September 2021: Page experience, internal links and much more

WordPress storytelling featured image
29 September 2021 Justin Ahinon

A week with us: Getting ready for contributor day

featured image with an illustration of a women between lots of pages
28 September 2021 Marieke van de Rakt

Why you should stop using tags

23 September 2021 Carolina Nymark

A week with us: Preparing for Q4 and contributor day

22 September 2021 Marieke van de Rakt

Why focus on long-tail keywords?

featured image copywriting
21 September 2021 Marieke van de Rakt

Does readability rank? On ease of reading and SEO

21 September 2021 Edwin Toonen

Yoast SEO 17.2: Readability helps your audience understand

featured image blog post youtube keyword research
20 September 2021 Maria Garefalaki

How to do keyword research for YouTube

17 September 2021 Francesca Marano

Meet our 2021 Yoast Diversity fund recipients!

16 September 2021 Francesca Marano

A week with us: Q4 is around the corner

16 September 2021 Camille Cunningham

How to update your content in 10 steps (and make it better)

14 September 2021 Edwin Toonen

Write great product descriptions with WooCommerce SEO

09 September 2021 Francesca Marano

A week with us: getting ready for WordPress 5.9

09 September 2021 Dijana Muzhdeka

How to learn SEO: A guide for all backgrounds

07 September 2021 Edwin Toonen

WooCommerce SEO 14.4: a product-specific SEO analysis

07 September 2021 Edwin Toonen

Yoast SEO 17.1: an update on page titles

Accessibility matters
06 September 2021 Camille Cunningham

How to improve the accessibility of your website

what is WordPress
02 September 2021 Francesca Marano

How to really help the WordPress project

Featured image SEO news webinar
02 September 2021 Camille Cunningham

SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more

August 2021

26 August 2021 Ari Stathopoulos

A week with us: Commitment matters

OPen source design conventions
25 August 2021 Marieke van de Rakt

The importance of original content for SEO

what is multilingual SEO
24 August 2021 Willemien Hallebeek

What is international SEO?

24 August 2021 Edwin Toonen

Yoast SEO 17.0: SEO in your mother-tongue

23 August 2021 Maria Garefalaki

YouTube ranking: How to use analytics to optimize your video

19 August 2021 Sergey Biryukov

A week with us: Safe updates, plugin dependencies, themes, PHP 8.1, and more!

19 August 2021 Amy Lees

Yoast Summer School 2021: A recap of the best bits

local seo
17 August 2021 Marieke van de Rakt

Local SEO content strategy: 5 tips to succeed online

12 August 2021 Marieke van de Rakt

Exciting news: Yoast joins Newfold Digital

12 August 2021 Marieke van de Rakt

What is orphaned content?

11 August 2021 Francesca Marano

The self-growth opportunities of WordPress

yoast seo 16.9 is out now
10 August 2021 Willemien Hallebeek

Yoast SEO 16.9: An SEO workout to clean up your content

featured image summer school SEO and marketing workshops
05 August 2021 Francesca Marano

A week with us: Summertime is quiet… or is it?

05 August 2021 Marieke van de Rakt

SEO for a new website: the very first things to do

featured image video SEO
03 August 2021 Maria Garefalaki

How to add captions to your videos

July 2021

29 July 2021 Amy Lees

SEO for sports, fitness and gyms: 5 tips to get you ranking

29 July 2021 Carolina Nymark

A week with us: Meeting with theme developers and improvements on the block editor

featured image guide on ecommerce usability
28 July 2021 Edwin Toonen

Ecommerce usability: the ultimate guide

27 July 2021 Edwin Toonen

Yoast SEO 16.8: Supporting new languages with Slovak and Norwegian

22 July 2021 Ari Stathopoulos

A week with us: WordPress 5.8 and beyond

Illustration of someone in a Yoast uniform looking at a machine with the WordPress logo on it
21 July 2021 Camille Cunningham

WordPress 5.8: Paving the way to Full Site Editing

Featured image Ecommerce SEO training course
20 July 2021 Marieke van de Rakt

Out now: Ecommerce SEO training course!

featured image WordPress
19 July 2021 Camille Cunningham

Learn how to use WordPress without touching any code

bounce rate in google analytics
15 July 2021 Thijs de Valk

Understanding bounce rate in Google Analytics

15 July 2021 Sergey Biryukov

A week with us: Learning, teaching, and contributing

Featured image Ecommerce SEO training course
15 July 2021 Marieke van de Rakt

Coming soon: A training course on ecommerce SEO!

featured image internal search
14 July 2021 Jono Alderson

Optimizing internal search in WordPress

13 July 2021 Edwin Toonen

What is a headless CMS and what does it mean for SEO?

13 July 2021 Edwin Toonen

Yoast SEO 16.7: Extended headless support

12 July 2021 Maria Garefalaki

How to optimize your WordPress video gallery for SEO

08 July 2021 Francesca Marano

A week with us – Mid-Year Performance Review Time!

06 July 2021 Edwin Toonen

Need help with WordPress? 10 tips to avoid common mistakes

Featured image SEO news
01 July 2021 Edwin Toonen

SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more

01 July 2021 Justin Ahinon

A week with us: The first release candidate for WordPress 5.8 is here

June 2021

30 June 2021 Marieke van de Rakt

Do the SEO workout to rank higher with your best content

29 June 2021 Edwin Toonen

Yoast SEO 16.6: An internal linking workout for SEO fitness

Storytelling
24 June 2021 Edwin Toonen

How to build Google Web Stories in WordPress

What is readability featured image
24 June 2021 Carolina Nymark

A week with us: Contributor day and WordPress 5.8 beta 3

Google
21 June 2021 Amy Lees

A long term SEO strategy? Knowing what Google wants is the key

18 June 2021 Edwin Toonen

Did Google Search Console send an email with an error message?

17 June 2021 Ari Stathopoulos

A week with us: Working on WordPress 5.8 and Gutenberg

featured image social media strategy
16 June 2021 Camille Cunningham

10 examples of social media posts to get inspired

15 June 2021 Edwin Toonen

Yoast SEO 16.5: New Social Appearance Templates

14 June 2021 Maria Garefalaki

How to timestamp YouTube videos and create Key Moments

WordPress storytelling featured image
10 June 2021 Sergey Biryukov

A week with us: WordPress 5.8 Beta 1 is here and more

Handling site maintenance with a http 503
08 June 2021 Maria Garefalaki

HTTP 503: Handling site maintenance correctly for SEO

07 June 2021 Edwin Toonen

How to check the performance of rich results in Google Search Console

03 June 2021 Justin Ahinon

A week with us: Fixing bugs and working on improvements to WordPress

avoid these keyword research mistakes
02 June 2021 Marieke van de Rakt

Keyword mistakes: 8 pitfalls you can easily avoid

Yoast SEO 16.4 featured image
01 June 2021 Edwin Toonen

Yoast SEO 16.4: Full readability and word forms for Czech

May 2021

Featured image SEO news webinar
27 May 2021 Camille Cunningham

SEO news in May 2021: Google introduces a new language model

what is WordPress
27 May 2021 Francesca Marano

A week with us: Celebrating 18 years of WordPress

Featured image what is EAT?
26 May 2021 Edwin Toonen

What is E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)?

Featured image on page video SEO
25 May 2021 Maria Garefalaki

On-page video SEO: how to optimize your video pages

small business SEO
21 May 2021 Willemien Hallebeek

How to find your niche in 4 easy steps

Google
20 May 2021 Edwin Toonen

Google’s MUM understands what you need

20 May 2021 Carolina Nymark

A week with us: Editor feature freeze and GAAD

contact page mistakes
19 May 2021 Camille Cunningham

Contact page mistakes: Five annoying errors to avoid

Rich snippets - structured data
18 May 2021 Edwin Toonen

Rich results are rocking the SERPs

18 May 2021 Edwin Toonen

Yoast SEO 16.3: Schema structured data improvements

14 May 2021 Ari Stathopoulos

A week with us: Yoast Diversity fund, performance improvements, and more!

readability analysis fifth anniversary featured image
14 May 2021 Willemien Hallebeek

The readability checks in Yoast SEO: a closer look with our linguists

12 May 2021 Fleur Heesen

4 creative writing exercises to improve your writing

readability analysis fifth anniversary featured image
10 May 2021 Camille Cunningham

5 years of writing readable content with Yoast SEO

06 May 2021 Tim Hengeveld

A week with us: Themes, documentation and more!

Yoast diversity fund
05 May 2021 Marieke van de Rakt

Got a great WordPress project? Apply for our Diversity fund

April 2021

site structure mistakes
30 April 2021 Marieke van de Rakt

6 site structure mistakes and how to avoid them!

technical SEO fitness featured image
29 April 2021 Edwin Toonen

Technical SEO fitness: take our quiz to assess your fitness

Team update core blog team featured image
29 April 2021 Sergey Biryukov

A week with us: Working on WordPress & Gutenberg

28 April 2021 Edwin Toonen

Yoast SEO 16.2: Getting your technical SEO in shape

product page SEO and UX - beware of the panda and penguin
27 April 2021 Jono Alderson

What can Google’s “product reviews update” teach us about “high-quality content”?

Video SEO featured image
26 April 2021 Maria Garefalaki

YouTube vs your own site: Which is better for video SEO?

22 April 2021 Justin Ahinon

A week with us: Six-month anniversary of the WordPress core team & our team update

SEO news featured image
22 April 2021 Camille Cunningham

SEO news in April 2021: More time for your Core Web Vitals

21 April 2021 Edwin Toonen

Keyword density can still be a useful metric

social media
20 April 2021 Camille Cunningham

How to create eye-catching social images for your content

WordPress storytelling featured image
16 April 2021 Francesca Marano

A week with us: Recap of April’s contributor day & our team update

Beginners guide: Yoast SEO
14 April 2021 Marieke van de Rakt

SEO tutorial for beginners: How to start with SEO?

Video SEO featured image
12 April 2021 Maria Garefalaki

Which is the best video hosting platform for SEO?

WordPress storytelling featured image
09 April 2021 Camille Cunningham

How to create a digital story in WordPress

a man and a woman talking at desk with a laptop on it
07 April 2021 Camille Cunningham

Everyday website optimization: 6 tasks for your daily SEO routine

Optimizing your news site
06 April 2021 Edwin Toonen

News SEO: How to optimize your news site

06 April 2021 Edwin Toonen

Yoast SEO 16.1 & News SEO 12.7: enhancements and fixes

Blog structure
01 April 2021 Ari Stathopoulos

A week with us: Full Site Editing from a theme perspective & our team update

SEO news featured image
01 April 2021 Camille Cunningham

SEO news in March 2021: A rise in Google’s zero-click searches

March 2021

Google
30 March 2021 Marieke van de Rakt

Google’s algorithm is smart and dumb at the same time

online customers - brand ambassadors
29 March 2021 Edwin Toonen

Rich results for products with Schema.org structured data

mobile parity
26 March 2021 Edwin Toonen

Mobile parity: does your site offer a singular experience?

search term
25 March 2021 Marieke van de Rakt

What does Google do?

designer at work
24 March 2021 Tim Hengeveld

A week with us: WordPress needs designers & our team update

great contact pages
24 March 2021 Edwin Toonen

Contact page examples: What makes a great contact page?

23 March 2021 Edwin Toonen

Yoast Local SEO 13.9: Primary location & shared properties

Social media youtube analytics engagement reports
22 March 2021 Maria Garefalaki

How does video SEO work?

spider traps
19 March 2021 Maria Garefalaki

Preventing your site from being indexed, the right way

ranking high in Google
18 March 2021 Marieke van de Rakt

Google’s knowledge panel: What is it and how to get one?

Yoast SEO 1.0 to 16.0 featured image
17 March 2021 Camille Cunningham

Yoast SEO 1.0 to 16.0: An interview with Joost de Valk

17 March 2021 Sergey Biryukov

A week with us: how to start contributing to Core and a team update

16 reasons to love Yoast SEO
16 March 2021 Marieke van de Rakt

16 sweet reasons to love Yoast SEO!

16 March 2021 Edwin Toonen

Yoast SEO 16.0: Sweet sixteen!

15 March 2021 Edwin Toonen

Learn about the three Core Web Vitals: LCP, FID & CLS

SEO basics: what is HTTPS?
11 March 2021 Edwin Toonen

What is HTTPS?

Featured image WordPress update
10 March 2021 Camille Cunningham

WordPress 5.7: What’s new in this release?

10 March 2021 Francesca Marano

Yoasters contributing to WordPress 5.7

measure the success of your content seo strategy
09 March 2021 Marieke van de Rakt

How to measure the success of your content SEO strategy?

Ask Yoast: eCommerce filters
08 March 2021 Edwin Toonen

Easier online shopping with ecommerce filters for products

illustration of blog images
04 March 2021 Marieke van de Rakt

Blog post images: Why use them and where to get them

Featured image Yoast SEO patch for WordPress 5.7
04 March 2021 Maria Garefalaki

Yoast SEO 15.9.1: WordPress 5.7 & FAQ schema patches

local seo content strategy
03 March 2021 Francesca Marano

A week with us: why we care about documentation and team update

February 2021

SEO news featured image
25 February 2021 Camille Cunningham

The latest news in SEO and WordPress: February 2021

we love WordPress featured image
24 February 2021 Justin Ahinon

A week with us: How the team works and our weekly update

blog or vlog
24 February 2021 Marieke van de Rakt

Blog or vlog, which one is better?

23 February 2021 Edwin Toonen

Yoast SEO 15.9: Performance improvements

Ask Yoast case study: renting holiday home
18 February 2021 Edwin Toonen

Video SEO: How to rank your videos in Google

17 February 2021 Carolina Nymark

A week with us: WordPress 5.7 has reached the final beta stage and updates from the team

meta robots tag
15 February 2021 Jono Alderson

The ultimate guide to the meta robots tag

featured image SEO fitness website
11 February 2021 Marieke van de Rakt

Improving the content SEO fitness of your website

Open Source
10 February 2021 Ari Stathopoulos

A week with us: recap of the latest contributor day and team update

10 February 2021 Edwin Toonen

Yoast SEO 15.8: A free block for your breadcrumbs

08 February 2021 Jono Alderson

Top WordPress plugin recommendations

featured image wordpress core team post
03 February 2021 Francesca Marano

The WordPress core team: Who we are and what we focus on

ask yoast - podcast SEO
01 February 2021 Edwin Toonen

How to perfect the category page of your online store

January 2021

SEO news featured image
28 January 2021 Camille Cunningham

The latest news in SEO and WordPress: January 2021

Illustration of someone in a Yoast uniform looking at a machine with the WordPress logo on it
27 January 2021 Maria Garefalaki

Welcome to our WordPress core development blog

26 January 2021 Edwin Toonen

Yoast SEO 15.7: Helping you write better content

illustration of woman working on seo campaign
25 January 2021 Marieke van de Rakt

How to plan an SEO campaign for higher rankings

homepage optimization
21 January 2021 Edwin Toonen

How to optimize your homepage

20 January 2021 Jono Alderson

A primer on JavaScript SEO for WordPress

timeless SEO tips
19 January 2021 Willemien Hallebeek

Timeless SEO tips: 6 universal SEO tactics that never go out of fashion

14 January 2021 Edwin Toonen

How to rewrite and republish content with Yoast Duplicate Post

ratings and reviews
13 January 2021 Marieke van de Rakt

How to respond to positive and negative online reviews

12 January 2021 Edwin Toonen

Yoast SEO 15.6: Estimated reading time and Norwegian word forms

think about the mission of your website
11 January 2021 Marieke van de Rakt

How to write a mission statement for your site

SEO basics: Anchor text
06 January 2021 Edwin Toonen

What is anchor text and how to improve your link text?

website maintainan
04 January 2021 Willemien Hallebeek

Clean up your site structure: how to reorganize your website