Everything you need to know about SEO and related topics

SEO blog

Are you just getting started or looking for more advanced ways to boost your SEO? Find all the latest news, insights and tips & tricks right here, from SEO basics to deep dives and ultimate guides.

Latest posts on our SEO blog

December 2022

SEO in 2023: Your chance to shine!

How to check page speed: tools and suggestions


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what is link building

What is link building in SEO?

Illustration of fresh content

Don’t relabel your old content as new; it’s a lousy SEO tactic

Yoast SEO 19.13: Fixing a breaking issue in Gutenberg


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How to use Google Search Console: a beginner’s guide


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What is site structure and why is it important?


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Inclusive language and SEO: Does inclusive language help you rank?

New in Yoast SEO Free: the inclusive language analysis

What is natural writing?

Common rel=”canonical” errors in video SEO


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SEO, Schema, and the future of search

November 2022

Yoast SEO 19.11: Upgrading your SEO data


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Sustainable SEO: How to focus on a lasting SEO strategy


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How to write naturally beyond exact keyword matching

How to use the new video indexing report in Google Search Console


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A brief history of Google’s algorithm updates


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How to get creative with content: An interview with Hannah Smith


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5 blog topic ideas for your ecommerce site

local seo

Local ranking factors that help your small business’ SEO

Yoast SEO, Local SEO, and WooCommerce SEO updates

Illustration of someone in a Yoast uniform looking at a machine with the WordPress logo on it

Performance improvements in WordPress 6.1: enhanced database peformance and more


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What is page speed, and how does it influence SEO?


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WordPress 6.1: Enhancing the full-site editing experience

October 2022

How to make YouTube videos responsive

Yoast SEO: Enhanced support for Google Site Names


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What is structured data?


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How to get similar pages ranking

UX copywriting: 5 writing tips to improve user experience


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How to write a blog post: A step-by-step guide from preparation to publication


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What is UX (and why bother)?

Yoast SEO 19.8: Schema improvements and enhancements

How to add video content to Shopify

September 2022


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Traffic dropping? How to determine the cause and fix it

product page SEO and UX - beware of the panda and penguin

Product identifiers like SKU and GTIN are essential for ecommerce SEO

New in Yoast WooCommerce SEO and Yoast SEO for Shopify: The product identifier check


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Writing a readable blog post

5 tips for writing readable blog posts

10 tips to improve the quality of your page

Branding favicon

How to change your favicon in WordPress: a step-by-step guide

Site speed tips for faster video loading

Make satisfying content by managing users’ expectations

site speed and AMP

5 ways to improve your Core Web Vitals

Mobile content

Google Discover: What it is and how to get your content in

How to get ratings and reviews for your business

August 2022

Ask Yoast: technical SEO

What’s technical SEO? 8 technical aspects everyone should know


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Is your site the victim of internal site search spam?

Yoast SEO Premium 19.2: A new inclusive language analysis — in beta

Google

Google to launch Helpful Content Update to diversify search results

Open-source software, open Schema protocol!

Putting local stadiums, aquariums, and museums on the map with Yoast Local SEO

XML sitemaps

What is an XML sitemap and why should you have one?


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Hosting guide: how to pick the right host for your site

Meet the front-end SEO inspector in Yoast SEO Premium

Yoast SEO Premium 19.1: new front-end SEO inspector

What is UX?

Page experience: a Google ranking factor

Google Video vs. Bing Video: How do they rank videos?


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Out now: Two technical SEO courses on hosting and crawlability

July 2022


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How to use emojis in your page title and meta description?

make your site stand out in search results

How to use the search appearance preview in Yoast SEO


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Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements


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Schema – why you NEED Yoast SEO to do it right!

You can now buy Yoast SEO Premium on WordPress.com

Things we don’t do in Yoast SEO and why

The word complexity assessment in Yoast SEO Premium

Yoast SEO 19.3: Schema improvements, new word complexity assessment

Beyond YouTube: Other sites to post your videos


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use synonyms and related keywords

Why you should use synonyms and related keywords


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SEO news featured image

What’s new in Google News – with Barry Adams

June 2022

We’re launching an IndexNow integration in Yoast SEO

Yoast SEO 19.2: IndexNow, crawl settings, and WordProof

IndexNow: What it is and how it benefits you

How to choose a focus keyphrase for product descriptions


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SEO basics: What is content pruning?

Yoast SEO Schema FI

Why Schema needs to be a graph

Global identifiers on variable products with WooCommerce SEO

Yoast SEO 19.1 & Premium 18.7: More crawl settings

SEO for boring products

How to do SEO for boring products


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improve your SEO strategy

How to adapt your content SEO strategy


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Checkout page UX optimize your shopping cart

Boost your checkout page UX: Vital tips for online stores


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Accessibility matters

Accessibility in social media

WordPress SEO: The definitive guide

WordPress SEO: the definitive guide

May 2022

Yoast SEO 19.0: Optimize crawling and Bing discoverability

7 ways to increase sales by creating trust

WordPress 6.0: A major release with major improvements

YouTube SEO in 5 minutes

Our first-time configuration helps Google understand your site!


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Word forms

Premium SEO analysis: As smart as Google

How to handle out-of-stock products for ecommerce SEO


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Yoast SEO for Shopify and Shopify – May update

Yoast SEO 18.9: Updating the first-time experience


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6 reasons why the Yoast SEO Shopify solution will boost your rankings!


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proper link building

Link building from a holistic SEO perspective

Yoast SEO 18.8: XML sitemap improvements


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Photo of the leadership team at Yoast

Meet Yoast’s new leadership team!

How the right Shopify SEO tools can boost your traffic


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Update or delete? Cleaning up old content on your site

Yoast SEO 18.7: Schema improvements

April 2022

10 reasons why you should use WordPress

The 5 most important YouTube metrics for SEO


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10 copywriting tips for social media


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Clean up your old content with our SEO workout!


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New in Yoast SEO for Shopify: Show rating in the search results

Yoast SEO 18.6: Continuing with fixes and enhancements


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featured image guide on ecommerce usability

How to become a Shopify SEO expert


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The call to action: Where do you want me to click?


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Yoast Diversity fund: updates from Mary, Abel, and David

featured image guide on ecommerce usability

How to add a blog to your Shopify store

featured image blog post youtube keyword research

How to make a video to promote your business

Yoast SEO 18.5: More fixes and enhancements


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Yoast Diversity fund: updates from Milana, TC, and Estela

March 2022

how to optimize your food blog

SEO for food bloggers: how to rank your food blog

Featured image Ecommerce SEO training course

Ecommerce SEO: how to sell more online


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How to rank high in Google

Improve local SEO with Google My Business/Business Profile

Yoast SEO 18.4.1: Available now


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Joost new role Yoast

Joost transitions to a new position within Yoast and Newfold


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Get more sales on Shopify with these 14 tips


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Illustration of fresh content

Keep your content fresh and up to date!

featured image video SEO

How many YouTube tags should you use?

start your website from an SEO perspective: technical pointers

Why should you optimize your content for search engines?

featured image keyword research for Shopify or WooCommerce store

Keyword research for your Shopify or WooCommerce store

Yoast SEO 18.3: More fixes and enhancements

featured image outbound links blog

Do outbound links matter for SEO?

Yoast SEO friendly copy in foreign language

hreflang: the ultimate guide

February 2022

Yoast SEO 18.2: Another round of fixes

featured image blog on homepage SEO

Homepage SEO: Does it exist?

How to build exceptional product pages in Shopify


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illustration of cornerstone content

What is cornerstone content?

XML sitemaps

Indexing in Yoast SEO: What pages to show in Google’s search results

how to use storytelling

How to add focus to your text with Yoast SEO Insights

Yoast SEO 18.1: More fixes and enhancements


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How to write an SEO-friendly conclusion

category and tag pages

Taxonomy SEO: How to optimize your categories and tags

January 2022


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How to get your Shopify store on Google 

WordPress Gutenberg blocks

What is full site editing (FSE) in WordPress?


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WordPress 5.9 is here, now with full site editing!

Yoast SEO 18.0: Fixes and enhancements

How to write great product descriptions in Shopify

featured image Yoast SEO is coming to Shopify

Today we’re officially launching Yoast SEO for Shopify

featured image video SEO

How to optimize an auto-playing background video in WordPress

featured image Wincher integration in Yoast SEO

Yoast SEO 17.9: Track the performance of your keyphrases with Wincher


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How to start a blog


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Yoast SEO for Shopify! Whaaaaaat? 

featured image Yoast SEO is coming to Shopify

We have big news: Yoast SEO is coming to Shopify!