Everything you need to know about SEO and related topics

SEO blog

Are you just getting started or looking for more advanced ways to boost your SEO? Find all the latest news, insights and tips & tricks right here, from SEO basics to deep dives and ultimate guides.

Latest posts on our SEO blog

August 2024

No, AI-powered search is not built on theft: debunking misconceptions

Black Friday and holiday season SEO

Black Friday & holiday season SEO 2024: 10 tips to start preparing!

Mastering Google Trends to improve your SEO


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Social media ads vs. organic strategy: which is better for SEO?

US DOJ rules Google a monopoly

Google ruled a monopoly; search industry braces for change

Image of Yai the robot helping with the AI feature

New feature: Introducing Yoast AI Optimize

Accessibility trends in 2024

July 2024

Elevating author and publisher entities in SEO

Google’s reversal on third-party cookies: what it means for you

What is Search Experience Optimization (SXO)?

WordPress 6.6: The 6 highlights in this release!

Curbing AI creativity: How to provide effective guardrails


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Should your business start using Threads?

June 2024

Yoast SEO's wisest owl answers your SEO questions

Confused about keyphrases and where to put them

Yoast SEO's wisest owl answers your SEO questions

Do I need a link to my blog from the navigation menu?

Is OSO, organic search optimization, the new SEO?


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Getting your hosting into shape and why you need to update unsupported versions of PHP

Yoast SEO's wisest owl answers your SEO questions

How to choose the right “cornerstone content”

XML sitemaps

Google and Bing stress the importance of lastmod in XML sitemaps

The Google Leak: insights and implications for SEO best practices

What are ranking signals?

Optimize for rich results with the Rich Results Testing Tool

May 2024

AI Overviews by Google and how Yoast SEO helps you prepare

featured image ultimate guide to Shopify

Shopify SEO: the ultimate guide

The basics of email marketing

Using the focus keyphrase for product pages in Yoast SEO

What is ‘Crawled – currently not indexed’ in Search Console?

featured image related entities

How does Google understand text?

Are Google’s new AI Overviews the future of search?

illustration of link building as part of holistic seo

What is off-page SEO?

How to write better blog posts for your Shopify store

Shopify release banner

Yoast SEO for Shopify receives a brand new overview page


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Visitors seeing two different posters to visualize an a/b test.

How to get more value from site visitors with A/B testing

April 2024

Yoast SEO 22.6 brings more enhancements

Surviving the March 2024 Google core update


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5 tips on how to use TikTok for your business

10 tips for an awesome and SEO-friendly blog post

Yoast SEO 22.5 delivers improvements and fixes

How do you improve your mobile site?

Word count and SEO: how long should a post or page be?


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Yoast AI for SEO training course AI chatbot in classroom

Out now: AI for SEO training course!

Yoast SEO 22.4: Better performance and product schema update

WordPress Gutenberg blocks

WordPress 6.5: The features you want to know about

March 2024

Can holistic SEO and trending content coexist?

All about Core Web Vitals: INP (Interaction to Next Paint)

Yoast SEO snippets to customize your site

Yoast SEO 22.3: Introducing AI for category and tag pages

crawl budget

How to optimize your crawl budget

Understanding the Yoast SEO traffic lights


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SEO basics: SEO fact or fiction?

release post graphic, a woman passing a sign which says "Yoast SEO releases" to a man climbing

Yoast SEO 22.2: Fine-tune your content for maximum impact

February 2024

Is conversational commerce really the future?

Perfect prompts: 10 tips for AI-driven SEO content creation

How to write an SEO-friendly introduction for a blog post

Yoast SEO 22.1: AI update and better language support


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The SEO checklist for beginners

How to rekindle the love for your website through SEO


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Paragraph length check: Why and how to write shorter paragraphs

featured image link building strategy

Link building strategy: a successful approach in 6 steps

inclusive language

What is inclusive language?

Yoast SEO 22.0: Supporting Organization schema

JSON-LD for your website

Local business listings with Schema.org structured data

January 2024

Use social media to increase your sales

accessibility responsibility

The importance of accessibility in WordPress

Use AI to drive foot traffic to your local business

What is keyphrase density and why is it important?

Yoast SEO 21.9: Maintenance and more optimizations

How to create great headlines without using clickbait

content maintenance clean up website

Content clusters: What are they and do you need them?

Google’s video search update: What’s new?


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keyphrases too long

Why you should use a focus keyphrase only once

why heading use is important

Why you only need one H1 heading per post or page

Yoast SEO 21.8: Seamless highlighting in Elementor

6 essential tips to save time in SEO

Content analysis FI

How to use the readability analysis in Yoast SEO

Holistic SEO: Improve every aspect of your website