Els Aerts
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Topic: “The Lost Art of Asking Questions“
Els has been creating better online experiences based on user research since 2001. She’s the co-founder of AGConsult, a Belgium-based usability, and conversion optimization company. Els is a big fan of old school in person user testing and has moderated nearly a thousand user tests. She loves helping companies to understand their customers better. Because knowing what makes your customers tick, drives growth.