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New in Yoast SEO for Shopify: Show rating in the search results

19 April 2022 | Tag

One of the most important aspects of increasing your conversion rate is showing customers you have high ratings and good reviews. Many online stores know this and show ratings and reviews on their product pages. But potential customers have to land on your site to see these. What if you could show ratings — and thus convince customers — sooner in their customer journey? You can if you use AggregateRating schema to get rich results. Yoast SEO for Shopify integrates with popular review apps in Shopify (judge.me, loox, ali review & Opinew) to support this structured data. Read on for more!

Why you need good ratings and reviews

First, let’s discuss the importance of a high rating and good reviews. A compelling description on a product page is necessary to convince visitors to buy your product. But customers don’t instantly trust you as a merchant. And why would they? You are selling the “thing,” so you’ll obviously talk about the positive aspects. That’s why having a positive rating and good reviews is so important, as it increases users’ trust.

Make ratings visible in search engines with Yoast SEO for Shopify

There is more than one important place to show ratings and reviews. The most important place is your product pages, of course. Besides that, you can show it on your homepage. On most platforms, you can easily add that yourself. But there is another important place where you want to show your rating: in the search results! Why? Because it makes your product look more appealing and trustworthy.

Example of 5-star review rich result for Fender Guitarre

Yoast SEO for Shopify makes it possible to have rich results for your products. Since this week, we have integrated with multiple popular review apps for Shopify. So, if you use one of these review apps, you’ll automatically output the AggregateRating schema. And you don’t even have to do a thing. It’ll all go automatically.

These are the Shopify review apps Yoast SEO for Shopify integrates with:

Read more: How to get ratings and reviews for your business »

Want to learn more about getting rich results for your online store?

Watch this FREE webinar where our Head of SEO, Jono Alderson & the Loox VP of Marketing, Elad Levy, explain how rich results can help your online store get the attention it deserves.

Nino van Tour

Nino van Tour is the Conversion Marketing Manager. His goal is to generate growth by looking at data, spot opportunities and improve user experience.

Avatar of Nino van Tour

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