Increase visibility by using keyphrases in your titles and meta descriptions

Do you spend countless hours thinking about how you can improve your position in search engines? We get it; it’s hard. There is fierce competition in the online world. To be the best, you need an extensive, holistic SEO strategy. But, you should also not forget the little things.

Think about it: what is the first thing you see in a search engine? The snippet, right? It is the result that contains three essential elements – a title, a meta description, and a slug. To inspire people to come to your site, you should take advantage of each snippet element and make it count. Your result will pop out in the search results pages if you use your keyphrase in the title, the meta description, and the slug. With Yoast SEO, you can create attention-grabbing results that people like to visit!

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Let the world know you have the most relevant result

Yoast SEO runs a check for each of the snippet elements separately and makes sure you got it all covered.

✅ Show users you match their needs and get them to click on your link

Your keyphrase is a result of your research into what people search for. So include it in the title! If a user sees an exact match of their query in the title, they are more likely to click on it. Guess who also looks at the title and the slug. Search engines! They use them to figure out what the topic of your page is. The titles and the slugs that contain keyphrases that match user’s queries reap the best rewards!

✅ Make your results stand out in search engine result pages

The meta description is a chance to pitch your content to your audience. To make the best of it, you need to include your keyphrase in it. If your keyphrase matches the words your users are looking for, Google will highlight them in the meta description and direct people’s attention toward your result. It’s a simple yet effective way to increase traffic.

How can Yoast SEO help you? 

Firstly, make sure to use the Google Preview and snippet editor in Yoast SEO. You can find the snippet editor in the Yoast SEO meta box, which is located under the main content block of your post or page. The first thing you’ll see is the snippet preview. The snippet preview shows what your post or page – probably – looks like in the search results. Click on the Edit snippet button, to reveal the input fields for the title, the slug, and the meta description. Fill in those fields the best as you can, and don’t forget to include the keyphrase in them!

In case you forgot to include the keyphrase in any of your snippet elements, Yoast SEO is here to remind you! Three separate checks are there to ensure that you use your keyprhase in the title, the meta description, and the slug.

It’s straightforward. If you used the keyphrase in the title, the slug, and the meta description, you get the green light. A red bullet point means you forgot to include the keyphrase in the slug, the meta description or the title. In some cases, there will be room for improvement. For example, you might have the keyphrase in the middle of the title. Yoast SEO will issue an orange bullet point, suggesting that you may want to move the keyphrase to the beginning and make it more prominent. With Yoast SEO as your guide, your content will get more chances to become visible and inviting!

Get your Yoast SEO Premium subscription

Yoast SEO Premium also comes with a multiple keyword functionality and premium support so be sure to check out all features of Yoast SEO Premium.

Get Yoast SEO Premium »Only $99 / year (ex VAT)