
Brewing up sales: AI-powered prep for Black Friday
Don't want to miss it?
Register now!Getting ready for Black Friday and Cyber Monday can feel overwhelming, especially if it’s your first time running a sale. That’s why we’re hosting an interactive Coffee Talk with Alex Moss and Carolyn Shelby to guide you through the essentials of preparing your shop for this busy season.
We’ll show you how AI can make Black Friday prep easier by helping you:
- Spot opportunities in your shop data and customer trends
- Save time planning promotions with AI-driven insights
- Use AI alongside proven SEO and marketing tactics to get more eyes on your offers
Expect a relaxed atmosphere over coffee (or afternoon tea) and open Q&A. Whether you’re just starting your shop, setting up your very first Black Friday campaign, or looking for smarter ways to boost results, you’ll leave with practical tips, new ideas, and a sharper, AI-powered strategy for your most successful sale yet!
Looking for even more Black Friday tips? See how Yoast SEO can help you turn searches into sales.
Presented by

Carolyn Shelby
Carolyn is our Principal SEO. She leverages more than two decades of hands-on experience optimizing websites for maximum visibility and engagement. She specializes in enterprise, technical, and news SEO, and is passionate about demystifying the intricacies of search engine optimization for businesses of all sizes.

Alex Moss
Alex is our Principal SEO. With a background in technical SEO, he has been working in Search since its infancy and also has years of knowledge of WordPress, developing several plugins over the years. He is involved within many aspects of Yoast from product roadmap to content strategy.