Yoast SEO archives

SEO is just like staying healthy — you have to work at it regularly to keep it fit. So be sure to give your site the love it needs. SEO is never a one-time thing but rather a process that will keep you busy for a long time. At Yoast, we often think about how …

Social media are essential tools in every site owner’s marketing toolkit. It is, however, hard to control how your URLs are being shared on Facebook and Twitter. The Social Previews feature in Yoast SEO Premium helps you make the best social post out there, but what about all your taxonomies and custom post types? The …

Over the years, we talked a lot about the importance of readable texts. We want to offer everyone the chance to understand the message that you are trying to bring across. That’s why we invest so much in our language tools like the readability analysis and our word forms feature. For Yoast SEO 16.4, we’re …

Making sure search engines can understand your site is one of the top priorities in SEO. One of the most effective ways of getting that understanding is to add Schema.org structured data. This describes the different parts of a page to get what every piece is about. Yoast SEO adds structured data automatically, plus it …

This month we are commemorating 5 years since the Yoast SEO readability check was first released! Since then, we’ve continued making improvements. We sat down with our Linguistics team lead, Manuel Augustin, and researcher-developer, Hanna Worku, to get a deeper view of how the readability check works and how they adapt the tool to add …

Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard. Especially online. To keep people on your page, you need to write quality content that’s easy to read. Easier said than done? You’re absolutely right. That’s why we introduced a readability analysis in our Yoast SEO plugin five years …

One of the focal points of Yoast SEO is getting out of your way. If we look at the technical aspects of SEO, Yoast SEO gets stuff done. Plus, most of it happens in the background, without you noticing it. But whenever you need to dive deeper and customize your setup for specific use cases, …

Today, we’d like to welcome another release: Yoast SEO 16.1. In this release, you’ll find a list of fixes and enhancements. That’s not all, as we’re also releasing News SEO 12.7. News SEO now comes with an improved user experience and a new spot in the WordPress sidebar. Read on! Enhancements Yoast SEO 16.1 comes …

There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk and Jono Alderson talked about in this month’s webinar. Want to know what they had …

This week marks the 16.0 release of Yoast SEO and we’re quite proud of how far we’ve come. That’s why we thought it would be fun to look back at more than 10 years of work on Yoast SEO. And who better to ask than someone who has been there all along: our founder Joost …