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Social media ads vs. organic strategy: which is better for SEO?

20 August 2024 Sabrina Joest

Even if you’re a new or experienced business owner, you can’t ignore the impact of social media on your business. It’s great for marketing, brand awareness, and SEO. But it’s quite a hassle to keep track of your social media accounts, website, blog, and your product(s). To save you time and money, we’ll be looking …

Read: "Social media ads vs. organic strategy: which is better for SEO?"
Social media ads vs. organic strategy: which is better for SEO?



How to use social media to reach your audience

10 February 2023 | 4 Comments Sam Alderson

Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) use platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties into your SEO more than ever! But which social media should you focus on? With so …

Read: "How to use social media to reach your audience"
How to use social media to reach your audience


SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more

2 September 2021 | 5 Comments Camille Cunningham

Google has made changes to the way they show page titles in the organic search results and the SEO community is up in arms. But that’s not all that happened this month. There was lots of SEO news in August 2021 and as usual, our resident experts Joost and Jono discussed all of it in …

Read: "SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more"
SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more


How to create eye-catching social images for your content

The web and our online habits with it are never at a standstill. One result of our fast-paced online behavior is that we scroll through our social media channels like nobody’s business. Or without our full attention. Most of the time, your social image is the first (or only) thing users see before they scroll …

Read: "How to create eye-catching social images for your content"
How to create eye-catching social images for your content

Social media optimization with Yoast SEO

5 October 2020 | 10 Comments Davey Smeekens

Our Yoast SEO plugin handles optimizing your WordPress site for search engines, and we dare say it does that well! Most of it is technical and content optimization, but there’s more to SEO than on-page optimization. You need links pointing to your website; for that to happen, people need to talk about you and your site. Being …

Read: "Social media optimization with Yoast SEO"
Social media optimization with Yoast SEO

Social media for small businesses: 12 tips to boost your local marketing

16 September 2020 | 10 Comments Sam Alderson

A successful local business nurtures relationships with its clients and is one people talk about. Can you think of a better online place for that than social media? It’s where you can engage, share, and get the conversation about your business going. At the same time, social media feels like a struggle for many small business …

Read: "Social media for small businesses: 12 tips to boost your local marketing"
Social media for small businesses: 12 tips to boost your local marketing