15 December 2022
Meike Hendriks
Do you have a website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data from your website. You probably have heard of Google Analytics and Google …
Read: "How to use Google Search Console: a beginner’s guide"
10 November 2021
Amy Lees
Site Kit is an official Google plugin designed for WordPress. It brings together a collection of Google tools to manage and optimize your site. It’s easy to use, even if you don’t have a lot of technical knowledge. So if you’ve ever wanted to check things like which of your pages gets the most visitors, …
Read: "What is the Google Site Kit plugin?"
11 November 2020
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Jono Alderson
Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. What is Microsoft Clarity? Clarity records information about users who visit your website, …
Read: "An introduction to Microsoft Clarity"
5 November 2020
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Jono Alderson
As a search engine, Microsoft Bing often finds itself playing the ‘underdog’ to Google’s bigger market share, budgets and brand. But Bing Webmaster Tools can still be incredibly useful when it comes to understanding SEO issues and opportunities. Using these tools can help you to make improvements which help boost your performance in all search …
Read: "An introduction to Microsoft Bing Webmaster Tools"
7 November 2019
Jono Alderson
Your robots.txt file is a powerful tool when working on a website’s SEO – but you should handle it with care. It allows you to deny search engines access to different files and folders, but often that’s not the best way to optimize your site. Here, we’ll explain how we think site owners should use their …
Read: "WordPress robots.txt: Best-practice example for SEO"
23 January 2019
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Jono Alderson
Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts …
Read: "What is Google Search Console?"
4 October 2017
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Marieke van de Rakt
If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. In our SEO basics-series, we’ll explain all these terms and concepts to you. In this post, I’ll go into user signals. What exactly are user signals? And what do user signals have to do with SEO? What do you need to know …
Read: "What are user signals?"