Creating a good call to action (CTA) is a really important part of digital marketing and content design. A CTA can trigger your visitors to consider taking the action you suggest. You should have some kind of CTA on almost every page — doing so will certainly help you to reach your goals. In this …
Read: "The call to action: Where do you want me to click?"
At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website is the right use of …
Read: "Customer reviews increase users’ trust"
Accessibility matters. And making sure that your website is accessible for everyone shouldn’t be an afterthought. It plays a big part in the usability of your website and that’s why Google is also focusing more on how accessible your content is. Fortunately, awareness is growing and platforms such as WordPress offer lots of possibilities to …
Read: "How to improve the accessibility of your website"
Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!
Read: "Ecommerce usability: the ultimate guide"
WordPress comes with a basic internal search system, but it has lots of room for improvement. If your webpage has more than just a few pages, you should definitely make sure that you’re providing a great internal search experience. Read on to understand why! Search is how we… search In the early days of the …
Read: "Optimizing internal search in WordPress"
If you have a website for a business, it’s essential to maintain a good contact page so that (potential) customers can contact you or find your store. Not only is it detrimental to UX if your visitors struggle to contact you, but you could also lose out on sales. So it’s not good for you …
Read: "Contact page mistakes: Five annoying errors to avoid"
If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a …
Read: "6 site structure mistakes and how to avoid them!"
You might have heard the term parity before in SEO, specifically mobile parity. It all comes down to one thing: you should see your site as a single thing. You shouldn’t have a ‘mobile site,’ as distinct from a ‘desktop site.’ You should have one site — which may use CSS to display elements differently …
Read: "Mobile parity: does your site offer a singular experience?"
In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming …
Read: "Contact page examples: What makes a great contact page?"
Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been an essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered …
Read: "Learn about the three Core Web Vitals: LCP, FID & CLS"