Google has many interesting free tools, but two important ones for helping you improve your site are Search Console and the Rich Results Testing Tool. Search Console helps you get a general feel for how your site is doing in the SERPs, plus keep an eye on any errors to fix and improvements to make. …
Read: "Optimize for rich results with the Rich Results Testing Tool"
Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy leading your company, blogging, or making your customers happy with the necessary goods. SEO might not be top of mind at all times. Yet, you also know that higher rankings would most …
Read: "6 essential tips to save time in SEO"
The last year has seen loads of exciting developments when it comes to AI. With all these developments, we’ve seen new tools powered by AI pop up left and right. Tools that can help with loads of different things. AI seems to be at home in all markets, from writing to keyword research to fact-checking. …
Read: "The top 8 AI tools that will elevate your SEO game"
If you’ve been following our releases, you might notice that we’ve been pumping out a lot of new features recently. Continuing that momentum, we’re releasing yet another feature: the front-end SEO inspector. This tool allows you to quickly and intuitively view your SEO settings, without leaving the front end of your website. Besides that, we’re …
Read: "Yoast SEO Premium 19.1: new front-end SEO inspector"
You might have heard that you need structured data on your website. Not only will Google understand your content better, but it will also increase your chances of getting those shiny rich results. In Yoast SEO, we output schema as a graph. This means it’s all tied together and the relationship between various elements is …
Read: "Schema – why you NEED Yoast SEO to do it right!"
We all want to write the best possible content on our favorite topic. As writers, we also know that that not always happens on the first try. While you do need to deliver quality on that first try, it doesn’t hurt to dive back into published articles to updated and improve them wherever you can. …
Read: "How to rewrite and republish content with Yoast Duplicate Post"
As a search engine, Microsoft Bing often finds itself playing the ‘underdog’ to Google’s bigger market share, budgets and brand. But Bing Webmaster Tools can still be incredibly useful when it comes to understanding SEO issues and opportunities. Using these tools can help you to make improvements which help boost your performance in all search …
Read: "An introduction to Microsoft Bing Webmaster Tools"
Site speed is one of the factors which determines whether you get a good ranking in Google. Site speed is a ranking factor, and its importance keeps growing. In this blog post, I’ll discuss how to improve your site speed and which tools can help you measure your site’s speed. But first, I’ll answer the …
Read: "Improving site speed: tools and suggestions"
The content analysis in Yoast SEO assesses crucial aspects of the posts and pages you create. In particular, it checks how SEO friendly and easy to read your content is. Here, we’ll go through the most important features of this tool. The content analysis in Yoast SEO: readability and SEO You’ll find our readability and SEO …
Read: "How to use Yoast SEO’s content analysis tool"
Snippet variables have become a staple of Yoast SEO. These variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Here, …
Read: "Snippet variables in Yoast SEO"