SEO copywriting archives

Recent SEO copywriting articles


What is international SEO?

24 August 2021 Willemien Hallebeek

If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual SEO — if you want to ensure your website will be found and used well …

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What is international SEO?

SEO for a new website: the very first things to do

5 August 2021 | 8 Comments Marieke van de Rakt

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. …

Read: "SEO for a new website: the very first things to do"
SEO for a new website: the very first things to do

10 tips to streamline your blog content workflow

5 July 2021 Amy Lees

Content production seems quite simple, in principle. You develop an idea, write about it, do SEO checks, and click publish. Simple, right? It never turns out that way, especially when working with a team. Miscommunications, last-minute changes, confusion about what needs to happen when. We’ve all been there! Try these ten tips to streamline your …

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10 tips to streamline your blog content workflow

The readability checks in Yoast SEO: a closer look with our linguists

14 May 2021 | 6 Comments Willemien Hallebeek

This month we are commemorating 5 years since the Yoast SEO readability check was first released! Since then, we’ve continued making improvements. We sat down with our Linguistics team lead, Manuel Augustin, and researcher-developer, Hanna Worku, to get a deeper view of how the readability check works and how they adapt the tool to add …

Read: "The readability checks in Yoast SEO: a closer look with our linguists"
The readability checks in Yoast SEO: a closer look with our linguists

4 creative writing exercises to improve your writing

12 May 2021 | 18 Comments Fleur Heesen

Creating content is essential for SEO. However, if you’re a blogger or content creator of some kind, chances are that you feel stuck from time to time. You’ve made the time to write, but nothing comes to mind. A writer’s block. This is where creative writing exercises can help: they give your brain the space …

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4 creative writing exercises to improve your writing

5 years of writing readable content with Yoast SEO

Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard. Especially online. To keep people on your page, you need to write quality content that’s easy to read. Easier said than done? You’re absolutely right. That’s why we introduced a readability analysis in our Yoast SEO plugin five years …

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5 years of writing readable content with Yoast SEO

Mobile parity: does your site offer a singular experience?

26 March 2021 | 7 Comments Edwin Toonen

You might have heard the term parity before in SEO, specifically mobile parity. It all comes down to one thing: you should see your site as a single thing. You shouldn’t have a ‘mobile site,’ as distinct from a ‘desktop site.’ You should have one site — which may use CSS to display elements differently …

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Mobile parity: does your site offer a singular experience?


How to plan an SEO campaign for higher rankings

25 January 2021 | 27 Comments Marieke van de Rakt

A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content SEO campaign and quickly improve your chances to outrank your …

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How to plan an SEO campaign for higher rankings