25 August 2021
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Marieke van de Rakt
There is lots and lots of content out there. Which makes it more difficult to grab and hold the attention of your audience. That’s why you need to make sure that the content on your pages and in your blog posts is new, fresh and above all: original! When you add content to your website, …
Read: "The importance of original content for SEO"
24 August 2021
Willemien Hallebeek
If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual SEO — if you want to ensure your website will be found and used well …
Read: "What is international SEO?"
5 August 2021
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Marieke van de Rakt
How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. …
Read: "SEO for a new website: the very first things to do"
14 May 2021
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Willemien Hallebeek
This month we are commemorating 5 years since the Yoast SEO readability check was first released! Since then, we’ve continued making improvements. We sat down with our Linguistics team lead, Manuel Augustin, and researcher-developer, Hanna Worku, to get a deeper view of how the readability check works and how they adapt the tool to add …
Read: "The readability checks in Yoast SEO: a closer look with our linguists"
12 May 2021
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Fleur Heesen
Creating content is essential for SEO. However, if you’re a blogger or content creator of some kind, chances are that you feel stuck from time to time. You’ve made the time to write, but nothing comes to mind. A writer’s block. This is where creative writing exercises can help: they give your brain the space …
Read: "4 creative writing exercises to improve your writing"
24 February 2021
Marieke van de Rakt
A great blog or an entertaining vlog helps you attract people to your site. Both also allow you to engage with your audience, increase brand awareness and show your expertise. That’s because you can use blogs and vlogs to dive into a certain topic related to your site or business. So which one is better? …
Read: "Blog or vlog, which one is better?"
25 January 2021
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Marieke van de Rakt
A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content SEO campaign and quickly improve your chances to outrank your …
Read: "How to plan an SEO campaign for higher rankings"