SEO copywriting archives

Recent SEO copywriting articles



What is cornerstone content?

15 February 2022 | 2 Comments Marieke van de Rakt

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …

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What is cornerstone content?

How to add focus to your text with Yoast SEO Insights

12 February 2022 | 17 Comments Edwin Toonen

Your keyword research is done, and you know what to write about. Nothing is going to stop you from getting all that traffic with your new articles. But when you start writing, you notice it can be hard to keep your text focused. Yoast SEO has a helpful little tool to guide you: the Insights …

Read: "How to add focus to your text with Yoast SEO Insights"
How to add focus to your text with Yoast SEO Insights



Why focus on long-tail keywords?

22 September 2021 | 4 Comments Marieke van de Rakt

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

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Why focus on long-tail keywords?

Does readability rank? On ease of reading and SEO

21 September 2021 | 4 Comments Marieke van de Rakt

Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced that writing in plain and understandable language can and will get you more visitors. We’ve even developed a tool to help people write readable text. …

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Does readability rank? On ease of reading and SEO

How to update your content in 10 steps (and make it better)

16 September 2021 | 8 Comments Camille Cunningham

Do you have old posts and pages that need some new life breathed into them? It’s worth taking the time to update your content. Not only is it better for user experience, but fresh and up-to-date content is good for your SEO, too. Follow the ten steps below to update your content and improve it …

Read: "How to update your content in 10 steps (and make it better)"
How to update your content in 10 steps (and make it better)