21 April 2022
Sam Alderson
As a business owner, you probably know that social media is a very powerful marketing tool. Nowadays, it’s the best way to reach the younger generations. But it’s also a chance for you to get more personal with your customers, show them behind the scenes, and explain more in-depth about your business. That’s why it’s …
Read: "10 copywriting tips for social media"
15 February 2022
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Marieke van de Rakt
This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …
Read: "What is cornerstone content?"
5 January 2022
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Marieke van de Rakt
A blog is a great marketing tool. It might feel like an ‘old-school thing’, but it’s still a really strong SEO tool in 2022. Google just loves great content! So if you’re thinking about starting a blog, I only have one thing to say: go for it! Let’s make 2022 the year in which you …
Read: "How to start a blog"
18 October 2021
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Amy Lees
Writing fantastic copy isn’t just a skill. It’s an art. We’ve been asking around to find the best copywriting tips from expert writers. Find out how they get started with each piece of writing, what they focus on, and how they craft their content to achieve a goal. If you write for a website or …
Read: "10 copywriting tips – from experts to experts"
22 September 2021
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Marieke van de Rakt
Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …
Read: "Why focus on long-tail keywords?"
21 September 2021
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Marieke van de Rakt
Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced that writing in plain and understandable language can and will get you more visitors. We’ve even developed a tool to help people write readable text. …
Read: "Does readability rank? On ease of reading and SEO"
31 August 2021
Marieke van de Rakt
To write appealing copy for your online audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come from? How old are they? What are they interested in? And how will you be …
Read: "Online audience research: how to analyze your audience"