SEO copywriting archives

Recent SEO copywriting articles

How to write a blog post: A step-by-step guide from preparation to publication

13 October 2022 | 1 Comment Marieke van de Rakt

Writing a successful blog post all comes down to the proper preparations. It starts before you even begin writing: what do you want to say and to whom do you want to say it? You might want to get going right away but remember: writing takes some time. And once you’ve written an awesome blog …

Read: "How to write a blog post: A step-by-step guide from preparation to publication"
How to write a blog post: A step-by-step guide from preparation to publication

5 tips for writing readable blog posts

16 September 2022 Marieke van de Rakt

Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to understand. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively quickly, to give your site a …

Read: "5 tips for writing readable blog posts"
5 tips for writing readable blog posts

Make satisfying content by managing users’ expectations

8 September 2022 Camille Cunningham

We’ve all been lured into clicking on unsatisfying search results before. At first glance, it looks promising. But if you can’t see what you’re looking for when you get there, you’ll probably just leave again. *Boing* — there goes the bounce rate! The fact is, just making content and getting it into the search results …

Read: "Make satisfying content by managing users’ expectations"
Make satisfying content by managing users’ expectations

Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements

26 July 2022 | 4 Comments Willemien Hallebeek

We’re always working to improve and refine the Yoast SEO user experience with every release. In this release, we’ve rolled out improvements to our Schema structured data implementation and fixed a couple of bugs. Aside from that, we’ve decided to include some exciting additions to our plugins, starting with a new emoji picker tool and …

Read: "Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements"
Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements

The word complexity assessment in Yoast SEO Premium

12 July 2022 Edwin Toonen

The word complexity assessment in Yoast SEO Premium and Yoast SEO for Shopify checks whether a text has too many complex words. But what is a complex word in the first place? How many complex words are too many in a text? What is the scientific reasoning behind this assessment? You’ll find all the answers …

Read: "The word complexity assessment in Yoast SEO Premium"
The word complexity assessment in Yoast SEO Premium

Why you should use synonyms and related keywords

6 July 2022 | 2 Comments Marieke van de Rakt

Using the right keywords is essential in SEO. Because using the words your audience searches with will help your posts and pages rank. That’s why we always tell you to put some effort into finding the perfect keywords to optimize your articles for. So, after finding the perfect keyword, why shouldn’t you use it over …

Read: "Why you should use synonyms and related keywords"
Why you should use synonyms and related keywords


How to adapt your content SEO strategy

8 June 2022 | 11 Comments Marieke van de Rakt

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet …

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How to adapt your content SEO strategy

Premium SEO analysis: As smart as Google

23 May 2022 | 22 Comments Marieke van de Rakt

Yoast SEO Premium comes with a great functionality that will help you write SEO-friendly texts. We put a lot of work and care into developing it, and the software and our techniques are really smart and advanced. So, at Yoast, we’re very proud of our Premium SEO analysis. But why do YOU need this? Will it …

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Premium SEO analysis: As smart as Google

Update or delete? Cleaning up old content on your site

3 May 2022 Willemien Hallebeek

Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content. Before we …

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Update or delete? Cleaning up old content on your site