SEO copywriting archives

Recent SEO copywriting articles

Blog SEO: how to make people stay and read your post

11 March 2023 Marieke van de Rakt

When you succeed in getting visitors to one of your blog posts, you want them to stay and read your stuff. Readers (and especially first-time visiting readers) are bored quickly. You should grab their attention extremely fast and help them understand your blog’s main message. In this post, I will give five tips on how …

Read: "Blog SEO: how to make people stay and read your post"
Blog SEO: how to make people stay and read your post

What is search intent and why is it important for SEO?

23 February 2023 Marieke van de Rakt

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to optimize your content for the right words. However, to increase your chances of ranking, convincing …

Read: "What is search intent and why is it important for SEO?"
What is search intent and why is it important for SEO?




How to write clear and SEO-friendly paragraphs

5 January 2023 Marieke van de Rakt

Crafting clear and correct paragraphs isn’t just about aesthetics. You shouldn’t put whitespace in your content just to make it look nicer. Paragraphs are actually a vital ingredient for readability, for both your readers and Google. So in order to create great content, you’ll need to give your paragraphs some extra SEO love! In this …

Read: "How to write clear and SEO-friendly paragraphs"
How to write clear and SEO-friendly paragraphs

Inclusive language and SEO: Does inclusive language help you rank?

13 December 2022 Sam Alderson

If you own a blog or a business, SEO is probably important to you. Then you also know that Google cares a lot about user experience. But there’s one aspect of user experience that’s often overlooked: inclusive language. But why should you care? Creating inclusive content is good for your users and your SEO. On …

Read: "Inclusive language and SEO: Does inclusive language help you rank?"
Inclusive language and SEO: Does inclusive language help you rank?


How to write naturally beyond exact keyword matching

23 November 2022 Marieke van de Rakt

Exact keyword matching used to be an important SEO tactic, but those days are long gone. Now search engines can understand when similar phrases and related terms mean the same thing. Adding too many exact match keywords might make Google think your post is just another piece of spam. We’ll explain how to write naturally …

Read: "How to write naturally beyond exact keyword matching"
How to write naturally beyond exact keyword matching

5 blog topic ideas for your ecommerce site

9 November 2022 Marieke van de Rakt

A blog can be a great marketing tool for your ecommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your site ranking in the search results. That being said, coming up with new ideas can …

Read: "5 blog topic ideas for your ecommerce site"
5 blog topic ideas for your ecommerce site