28 April 2017
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Willemien Hallebeek
Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading …
Read: "SEO for B2B and B2C – what are the differences?"
21 April 2017
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Marieke van de Rakt
SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows …
Read: "Case study: SEO of an online shop"
6 April 2017
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Marieke van de Rakt
SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner …
Read: "Case study: SEO of a mom blog"
7 February 2017
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Marieke van de Rakt
You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to …
Read: "My post ranks, but I don’t get any traffic"
25 October 2016
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Marieke van de Rakt
If you want to write awesome and SEO-friendly content, you should write findable content. Findability has to do with maximizing the likelihood your content will be picked up by the search engines. In this post, I’ll explain how the Yoast SEO plugin will help you to make your posts findable. What is findable content? Search Engine …
Read: "Use Yoast SEO to make your content findable"
16 September 2016
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Willemien Hallebeek
16 August 2016
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Marieke van de Rakt
To blog or not to blog? That’s the question. Or, at least, that will be the main question of this blog post. The answer to the question is pretty simple: yes, you should blog. In this post, I’ll explain why you should blog. I’ll also discuss some of the challenges you’ll face as a blogger, and how you …
Read: "To blog or not to blog?"