24 October 2018
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Marieke van de Rakt
Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. It was a …
Read: "On Google’s related entities patent: Write awesome posts!"
6 June 2018
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Willemien Hallebeek
Being part of the blog team at Yoast I spend much time writing, correcting and editing content in the editor. Of course, I’ve heard about Gutenberg (it’s quite the thing here at Yoast) and glanced over it, but I didn’t take the time to do much with it myself. When the Gut Guys asked me …
Read: "Using Gutenberg as an editor: does it make my life easier?"
24 May 2018
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Marieke van de Rakt
Your meta descriptions need to be shorter. I know, just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying that they should be shorter. I understand the confusion. But Google changed its mind. And whenever Google changes its mind about something, we need to adjust accordingly. It’s …
Read: "Meta descriptions are going to be shorter again"
23 April 2018
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Michiel Heijmans
A few months ago Google changed the length of the meta description from 160 to 320 characters. This caused quite a buzz in the SEO community and a lot of people wanted to know whether they should change their own crafted meta descriptions. In the meantime, we already changed the length of the meta description …
Read: "We researched longer meta descriptions: here are our findings"
6 April 2018
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Marieke van de Rakt
Gutenberg is coming. It’s a really big thing in the world of WordPress. At Yoast, we are really busy making sure our Yoast SEO plugin integrates nicely with the new editor. So we talk and think and a lot about Gutenberg. But as a writer, I didn’t really use Gutenberg yet. And this made me …
Read: "Writing with Gutenberg"
8 February 2018
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Marieke van de Rakt
If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in …
Read: "How to create SEO-friendly copy in a foreign language"