SEO copywriting archives

Since I started using the Yoast SEO plugin, I’ve been amazed by its ease of use and many features. Our analysis offers everything you need to fine-tune your text so that search engines will be more likely to rank your content. I genuinely believe that the SEO analysis features in Yoast SEO can help you …

As text makes up a large part of most websites, it’s an important thing to focus on. You can work on the structure of your text, or the style of your post. In this post, we will focus on another aspect: the purpose of your text. A lot of people forget to properly formulate the …

If you use our readability analysis in the Yoast SEO plugin, you probably have seen the Flesch reading ease score. This score tells you how easy to read your text is. You might have wondered: how is the Flesch reading ease score calculated? Why is this score important for SEO? And, crucially, how can you use …

For a blog, it’s of great importance that people can read the texts of your post properly. Reading from screens is hard, so make sure you don’t make it any harder than it already is. In this post, we’ll give tips on how to improve the typography of your blog. Typography and readability The readability …

This is just one of the many misconceptions about the Yoast SEO readability feedback we’re happy to set straight. We’ve often been telling you to go chase those green traffic lights. The traffic lights are a key part of the Yoast SEO plugin. They serve to give intuitive feedback on your text and gamify the Yoast …

Once upon a time, there was this woman – let’s call her Mia – and she wanted to write beautiful stories for her blog. Mia noticed she was not getting much traffic from Google, while other bloggers seemed to attract a lot of visitors. She wondered what she was doing wrong. One day, at a …

Cornerstone articles should be the best and most complete articles on your website. That means that you should make an effort to make this article as awesome as possible. Raise your normal standards and write extraordinary cornerstones. To help you create excellent cornerstone articles, we developed a special cornerstone analysis. Why do you need a separate analysis? …

Sue and John have a little baby. His name is Jack. Jack is 10 weeks old and cries a lot. Sue and John don’t know how to stop Jack’s crying. They get very nervous of his crying, they sleep poorly, they are agitated, tired and scared. One day, a good friend gives them a present. …

People like reading stories. Stories are a great way to captivate your audience. But how do you use stories in a blog post? And, how do you come up with ideas? In a previous post, I wrote about why you should use storytelling. In this post, I’ll give you 6 tips on how to start …

Cornerstone content is a crucial aspect of your SEO strategy, as it’ll help you rank for your most competitive keywords. In a nutshell, it means you create a handful of comprehensive, superbly written articles and optimize them for your most important keywords. Then, you link to these awesome articles in other pages and blogs, which …