SEO basics archives

First things first. Conversion isn’t SEO. Conversion is an end of the user journey on your website. It’s not the end, as that customer could come back and start a new part of the journey. Conversion can be improved by good SEO, that much is true if you: By making sure your visitor is served to his …

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. In our SEO basics-series, we’ll explain all these terms and concepts to you. In this post, I’ll go into user signals. What exactly are user signals? And what do user signals have to do with SEO? What do you need to know …

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …

How do you explain SEO to people who don’t know the first thing about it? What is SEO really about? Before anyone accuses me of discriminating against the elderly, the title of this post is only a figure of speech. Joost’s 90-year old grandmother knows exactly what SEO is, while some of our 30-something friends …