Rich Snippets

When talking about search result pages, SEOs often refer to “snippets”. Each URL has its own snippet, usually consisting of the title, the URL and the description. Rich snippets are search result snippets with some added info, this could be a rating in stars, maybe including price and availability, but it could also be several upcoming events or an image and preparation time for recipes.

We regularly discuss rich snippets on yoast.com, so read what we’ve had to say about them:


Beginners level

What are rich snippets? »

Not sure what a rich snippet is? We'll explain it to you in plain English! On top of that, we'll help you get them for your site.

Expert level

Structured data with Schema.org: the ultimate guide »

Learn to improve the presentation of products, reviews, events, & recipes on your pages with SEO, structured data & Schema.org. Get better online exposure!


Must read articles about Rich Snippets


Recent Rich Snippets articles

The Rich Results Testing Tool by Google let's you check if your content is eligible for rich results. Learn how to use it, and fix warnings.

Your local business should provide structured data in the form of Schema.org to search engines. This way all your information will be visible.

Learn to improve the presentation of products, reviews, events, & recipes on your pages with SEO, structured data & Schema.org. Get better online exposure!

Browse through our Rich Snippets content posts. »