21 May 2021
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Willemien Hallebeek
Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”. That’s a bit abstract, but the chances are that you already have a good idea of what your niche is, and you just need to …
Read: "How to find your niche in 4 easy steps"
18 March 2021
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Marieke van de Rakt
Google’s knowledge panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds online. If you have a …
Read: "Google’s knowledge panel: What is it and how to get one?"
13 January 2021
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Marieke van de Rakt
Online reviews are important for any business. With the current situation, they’ve even become essential when you own a local business. More than ever, people are searching for businesses and products online. Having positive reviews and ratings will help you stand out and attract traffic to your site. But what should you do when you …
Read: "How to respond to positive and negative online reviews"
6 October 2020
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Marieke van de Rakt
SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases …
Read: "SEO tips for non-profit organizations"
16 September 2020
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Sam Alderson
A successful local business nurtures relationships with its clients and is one people talk about. Can you think of a better online place for that than social media? It’s where you can engage, share, and get the conversation about your business going. At the same time, social media feels like a struggle for many small business …
Read: "Social media for small businesses: 12 tips to boost your local marketing"