Keyword research archives

What’s the difference between your brand and your keywords? Are you using both effectively? Of course, you want to be found for your brand name. So your brand is one of your keywords. It shouldn’t be your only keyword though, nor should you have lots of keyphrases but no brand. There should be a keyword strategy …

It can be hard to pick the right tags for a post. But they are important and that’s why we’ll explain how you can choose them. One of the most difficult things to do, as your site becomes bigger, is creating and maintaining a logical site structure. Tags and categories can help create that structure, …

You’ve probably heard that keyword research is an essential first step in optimizing your website. But what exactly is a keyword? And what is the difference between a keyword and a keyphrase? In this SEO basics post, we’ll explain the difference between the two. What is a keyword? A (focus) keyword is a word that …

“If you want your posts to rank, you should write about long-tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long-tail keywords? And why should you write about them? Here, we’ll explain what long-tail keywords are and how they can help you rank. Including examples! What are long-tail keywords? …

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. It was a …

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in …

In our Ask Yoast case studies, we gave SEO advice to readers who signed up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his target …

If you make a website from scratch, you need to consider a few SEO-related things. Doing this right from the start is incredibly important, as that will prevent many future headaches. Speed optimization and the right use of heading tags help improve your website for both your visitors and Google. I am sure you have …

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than some years …

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading …