3 May 2023
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Marieke van de Rakt
14 December 2022
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Marieke van de Rakt
Site structure is a vital aspect of your SEO strategy. Why? Because the structure of your website shows Google which pages of your site are most important. This means you can influence which content will rank highest in the search engines with your site’s structure. And good news: You can start improving your site structure …
Read: "What is site structure and why is it important?"
21 June 2022
Willemien Hallebeek
If you own a website or a blog, you probably often think about what new content to create. But did you know it’s also essential to focus on your existing content? Having many low-performing posts or pages on your website is not a good look for your business or Google. Did you know that outdated, …
Read: "SEO basics: What is content pruning?"
20 April 2022
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Marieke van de Rakt
It’s time to clean up your old content! Does your website have any dusty corners or content that’s been swept under the carpet? Keeping your content fresh and findable is essential for SEO. So it’s time to give your site a spring clean and tidy that content up! Just follow the four simple steps in …
Read: "Clean up your old content with our SEO workout!"
15 February 2022
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Marieke van de Rakt
This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …
Read: "What is cornerstone content?"
2 December 2021
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Marieke van de Rakt
You write these beautiful blog posts. You put a lot of effort into them. However, it can take a while for Google to pick up on your new blog posts and show them in the search results. So is there any way to speed up that process? Well, links to your post can help. It …
Read: "Why you should add links to a new post as soon as possible"
11 November 2021
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Willemien Hallebeek
If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post you might find out you’ve already written a similar article (maybe even twice) or you might get a feeling that you’ve written something related that …
Read: "Content maintenance strategy: 6 tips for a cleaner website"