12 October 2022
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Willemien Hallebeek
You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t overlook it if you want to rank high in Google. On top of that, we’ll …
Read: "What is UX (and why bother)?"
9 May 2022
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Marieke van de Rakt
Link building isn’t easy. That doesn’t mean it’s rocket science. It means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO …
Read: "Link building from a holistic SEO perspective"
2 December 2021
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Marieke van de Rakt
In order for a website to be successful, you need to have traffic going to it. You need an audience! That’s why SEO is so very important. Unfortunately, a lot of aspects of SEO are hard work. Kind of boring even. And although these SEO tasks can be boring, your website needs you to execute them. Your website needs SEO love. I am …
Read: "Your website needs SEO maintenance!"
28 November 2021
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Marieke van de Rakt
Why is SEO so important? And why will SEO continue to be important in the future? Isn’t it much easier to advertise in order to attract traffic to your website? In this blog post, I will explain the importance of SEO. I will also dive into the differences between SEO vs Pay Per Click advertising …
Read: "SEO vs Pay Per Click advertising: Which one to choose?"
27 October 2021
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Amy Lees
Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know that, too? And what about your users? In this post, we’ll explain all about trustworthiness …
Read: "The T in E-E-A-T: What is Trustworthiness? How can you achieve it?"
14 October 2021
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Amy Lees
The quality of your content is so important nowadays. By creating high-quality content, you can improve your rankings, attract new people, and build a strong relationship with the audience you already have. If you can show authority on a topic, this strengthens your high-quality content and lets users know they can trust you as a …
Read: "The A in E-A-T: What is authoritativeness?"
21 June 2021
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Amy Lees
Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve. Or worrying what all these search changes mean for SEO in the long term. Will that change, too? Maybe you’re thinking about auditing your SEO again, …
Read: "A long term SEO strategy? Knowing what Google wants is the key"