6 August 2020
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Marieke van de Rakt
Your post is optimized, all your bullets in Yoast SEO are green and still, the post you want to rank with does not rank for that keyword. And yet, another page on your website does show up in the results. But that’s not the one you wanted to rank highest with. Why is Google ranking …
Read: "Why is Google ranking the wrong page?"
28 July 2020
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Fleur Heesen
Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and optimize your content for questions? We’ll find out in this post! First, we’ll explore how Google understands and uses questions. Then, we’ll go into why …
Read: "Should you optimize your content for questions?"
2 July 2020
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Fleur Heesen
Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at Yoast, I’ve noticed that linguistics and SEO have …
Read: "A linguistic approach to creating content that ranks"
16 January 2020
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Marieke van de Rakt
Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen, and I probably will keep doing so. That means Google and other search engines can’t ignore them, and you probably shouldn’t. You even see recent …
Read: "Does social media influence your SEO?"
19 March 2019
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Marieke van de Rakt
A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, …
Read: "5 link building DON’Ts you didn’t know about"
24 October 2018
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Marieke van de Rakt
Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. It was a …
Read: "On Google’s related entities patent: Write awesome posts!"