30 March 2021
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Marieke van de Rakt
Google is smart, amazingly smart. The algorithm is very close to reading texts like human beings. At the same time, parts of Google’s algorithm aren’t smart at all. Computers aren’t good at understanding ‘what is what’ on a page. If you have a recipe site, you’ll need to tell Google what an ingredient is, what …
Read: "Google’s algorithm is smart and dumb at the same time"
25 March 2021
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Marieke van de Rakt
How does Google work? What does Google actually do? For many of you, this will be fairly old news. But for everyone who is new to the world of SEO: let me explain what Google does and how SEO works. In a way that is easy to follow, because understanding this really helps you create …
Read: "What does Google do?"
26 October 2020
Willemien Hallebeek
To get your page to the top of the search results, you need to create content that people are actually looking for. That’s why you need to consider search intent before you start writing. Google is getting better and better at guessing what people want or need when they type in their – sometimes cryptic …
Read: "Using Google’s search results to create great content"