Google algorithm archives

Recent Google algorithm articles

Google’s algorithm is smart and dumb at the same time

30 March 2021 | 8 Comments Marieke van de Rakt

Google is smart, amazingly smart. The algorithm is very close to reading texts like human beings. At the same time, parts of Google’s algorithm aren’t smart at all. Computers aren’t good at understanding ‘what is what’ on a page. If you have a recipe site, you’ll need to tell Google what an ingredient is, what …

Read: "Google’s algorithm is smart and dumb at the same time"
Google’s algorithm is smart and dumb at the same time


Learn about the three Core Web Vitals: LCP, FID & CLS

15 March 2021 | 2 Comments Edwin Toonen

Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been an essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered …

Read: "Learn about the three Core Web Vitals: LCP, FID & CLS"
Learn about the three Core Web Vitals: LCP, FID & CLS

The latest news in SEO and WordPress: January 2021

Google’s new subtopics ranking, a page builder that’s also focusing on performance and a tool to easily rewrite and repost old content. These are a few of the news items that our SEO experts Joost de Valk and Jono Alderson discussed during our SEO news webinar on the 26th of January 2021. Missed it? No …

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The latest news in SEO and WordPress: January 2021

The latest news in SEO and WordPress: December 2020

17 December 2020 | 8 Comments Camille Cunningham

It’s December, the last month of the year and that means that we’ve also had our last webinar of 2020. In this month’s edition, our SEO experts Joost de Valk and Jono Alderson discuss the latest in Google, Facebook, WordPress and other SEO news. To give some spoilers, you can expect to hear more about …

Read: "The latest news in SEO and WordPress: December 2020"
The latest news in SEO and WordPress: December 2020

The latest news in SEO and WordPress: November 2020

25 November 2020 | 2 Comments Edwin Toonen

Another great edition of our monthly SEO news webinar has come and gone. In the November 2020 edition, we opened up broadcasting for everyone — not just members of the Yoast SEO Academy. Joost de Valk and Jono Alderson once again discussed a lot of news regarding SEO, Google, WordPress and Yoast itself. In this …

Read: "The latest news in SEO and WordPress: November 2020"
The latest news in SEO and WordPress: November 2020

Using Google’s search results to create great content

26 October 2020 Willemien Hallebeek

To get your page to the top of the search results, you need to create content that people are actually looking for. That’s why you need to consider search intent before you start writing. Google is getting better and better at guessing what people want or need when they type in their – sometimes cryptic …

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Using Google’s search results to create great content

Google Search On 2020 event: AI improvements for search

16 October 2020 | 2 Comments Edwin Toonen

Search is a never-ending story. A search engine is never done fine-tuning the way they get their results to you in a way that makes sense for them and for you. First, Google was all about digging through loads of information to find what you need, but now, AI increasingly helps them make sense of …

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Google Search On 2020 event: AI improvements for search

The latest news in SEO and WordPress: September 2020

1 October 2020 | 10 Comments Davey Smeekens

Another month, another SEO news webinar at Yoast HQ! For the uninitiated, in these webinars, Jono Alderson and myself, run through the most important bits of news relevant to us and to you. We cover many SEO topics and expand on internet marketing and the state of the web itself. Plus, we’re having a ton …

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The latest news in SEO and WordPress: September 2020

The latest news in SEO and WordPress: August 2020

3 September 2020 | 14 Comments Davey Smeekens

Every month, Jono and I sit down to discuss the latest news in SEO in a live webinar for our Yoast SEO Academy members. It’s a fun way for us to provide you some of our insights on what’s happening right now. In addition, you get to ask your questions as well, so it’s a …

Read: "The latest news in SEO and WordPress: August 2020"
The latest news in SEO and WordPress: August 2020