Google algorithm archives

Recent Google algorithm articles

Do a few companies have a monopoly on the search results?

16 November 2023 | 5 Comments Camille Cunningham

Online search has become an integral part of our lives. When someone pulls out their phone to do an online search, you want your website to show up first. Because your place in the results can literally mean the difference between hundreds or thousands of dollars. But do you have any chance of showing up …

Read: "Do a few companies have a monopoly on the search results?"
Do a few companies have a monopoly on the search results?

Search evolved: Exploring the AI-powered world of Google’s SGE

9 November 2023 | 3 Comments Edwin Toonen

Thanks to AI, search is very much on the move. Generative AI can help us do more in search engines, as Google shows in its Search Generative Experience (SGE). This experimental addition to the search engine gives us a glimpse of the future of search. Let’s take a look and see what it entails! What …

Read: "Search evolved: Exploring the AI-powered world of Google’s SGE"
Search evolved: Exploring the AI-powered world of Google’s SGE


What are YMYL websites? How does Google evaluate these?

11 October 2023 Edwin Toonen

SEO is all about trying to rank high on search engine result pages. However, not every website is treated equally by Google. Sites focusing on topics impacting people’s lives and finances have a higher standard to meet. Welcome to the world of YMYL, where improving content goes beyond regular SEO techniques. In this article, we’ll …

Read: "What are YMYL websites? How does Google evaluate these?"
What are YMYL websites? How does Google evaluate these?

How to stop videos negatively impacting Core Web Vitals

Embedded videos are an increasingly important part of websites. And it’s easy to see why. They add an engaging and interactive layer to all manner of page types. But there is one problem: video files are big. Particularly on lower bandwidth mobile connections, they can be very slow to load. This can be a problem …

Read: "How to stop videos negatively impacting Core Web Vitals"
How to stop videos negatively impacting Core Web Vitals

Google PageSpeed Insights helps make your site faster

16 February 2023 | 3 Comments Edwin Toonen

As someone working on SEO, you must understand the importance of site speed. You must realize that fast sites equal happy users and happy search engines. PageSpeed Insights is an invaluable tool from Google that can help you optimize your website. It enables you to improve your rankings by giving you everything you need to …

Read: "Google PageSpeed Insights helps make your site faster"
Google PageSpeed Insights helps make your site faster

A brief history of Google’s algorithm updates

16 November 2022 Willemien Hallebeek

These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results. Over the last decade, Google, as the leading search engine, introduced several major updates, and …

Read: "A brief history of Google’s algorithm updates"
A brief history of Google’s algorithm updates


Google Discover: What it is and how to get your content in

7 September 2022 | 6 Comments Edwin Toonen

Google Discover offers users a different way to search. Actually, it’s not really a search in a traditional sense — it’s a queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover app. And it learns what you like, so it …

Read: "Google Discover: What it is and how to get your content in"
Google Discover: What it is and how to get your content in

Google to launch Helpful Content Update to diversify search results

19 August 2022 Edwin Toonen

It’s probably no secret that the search results for many topics on Google don’t give you the best results. Many topics are highjacked by high-paying ad buyers and companies with big budgets to write over-optimized SEO content at the expense of readability and user experience. The result is frustration for the searcher. Google is aware …

Read: "Google to launch Helpful Content Update to diversify search results"
Google to launch Helpful Content Update to diversify search results