Google algorithm archives

Recent Google algorithm articles

Mastering Google Trends to improve your SEO

22 August 2024 Edwin Toonen

Staying on top of things and beating your competitors means staying on top of trends and consumer behavior. Over the years, Google quietly developed a tool that has become a staple in many SEO toolkits: Google Trends. This tool provides invaluable insights into what people are searching for. The latest update of Google Trends brings …

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Mastering Google Trends to improve your SEO

Google ruled a monopoly; search industry braces for change

In a landmark ruling, a federal judge has declared Google a monopoly, citing the tech giant’s anticompetitive practices in maintaining its dominant position in the search engine market. This decision could have significant impacts on the search industry and digital marketing writ large, potentially reshaping the landscape for SEO strategies and paid search. As Google …

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Google ruled a monopoly; search industry braces for change

Elevating author and publisher entities in SEO

25 July 2024 | 2 Comments Edwin Toonen

The SEO community has been buzzing following the release of internal Google documents, revealing more details about how author and publisher entities influence search rankings. These insights help you strategically optimize your author and publisher profiles. This article will explore these entities and give you some actionable strategies to incorporate their optimization into your existing …

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Elevating author and publisher entities in SEO

The Google Leak: insights and implications for SEO best practices

In the SEO universe, paradigm shifting insights can suddenly appear out of nowhere, like a decloaking warbird a little too close to the neutral zone, catching even the most seasoned captains by surprise. The recent Google API leak has sent such a shockwave through the SEO quadrant, igniting intense discussions and debates within the community. …

Read: "The Google Leak: insights and implications for SEO best practices"
The Google Leak: insights and implications for SEO best practices

What is ‘Crawled – currently not indexed’ in Search Console?

23 May 2024 Edwin Toonen

Google Search Console (GSC) is a powerful tool for site owners. It helps you monitor and maintain your site’s presence in the SERPs. One of the common issues you might encounter is the “Crawled — currently not indexed” status. This message means that Google has crawled your page but hasn’t indexed it. As a result, …

Read: "What is ‘Crawled – currently not indexed’ in Search Console?"
What is ‘Crawled – currently not indexed’ in Search Console?


Are Google’s new AI Overviews the future of search?

15 May 2024 Edwin Toonen

Artificial intelligence (AI) continues to reshape how we interact with information. Google introduced AI Overviews in its search engine yesterday, marking a new milestone. These new features promise to enhance user experience by providing quick, comprehensive answers to complex queries. However, they also raise important questions about the future of content creation, monetization, and information …

Read: "Are Google’s new AI Overviews the future of search?"
Are Google’s new AI Overviews the future of search?

Surviving the March 2024 Google core update

25 April 2024 | 1 Comment Edwin Toonen

Google’s algorithm updates can shift the visibility of your sites. In March 2024, Google launched one of its biggest core algorithm updates yet, giving many people food for thought. This update differs from previous ones, as it targets low-quality, often AI-generated, content that’s cluttering search results. All of this affects the quality of information users …

Read: "Surviving the March 2024 Google core update"
Surviving the March 2024 Google core update

SEO in 2024: Four insights from Yoast SEO experts

21 December 2023 | 4 Comments Edwin Toonen

Step into 2024, where SEO is on the brink of transformation. This post offers a deep dive into the minds of four SEO experts at Yoast. Each expert sheds light on the impact of the changes they see happening. Explore their collective wisdom as they dissect the future of search, the evolving challenges of engagement, …

Read: "SEO in 2024: Four insights from Yoast SEO experts"
SEO in 2024: Four insights from Yoast SEO experts

What is Google’s Knowledge Graph?

21 November 2023 Edwin Toonen

If you search for a specific company, you’ll likely see a big block of information on the right (sometimes the top) of your screen. That’s Google’s Knowledge Graph. This block – also known as the Knowledge Graph Card or Panel – contains relevant, context-specific information regarding your search, powered by the Knowledge Graph. If you …

Read: "What is Google’s Knowledge Graph?"
What is Google’s Knowledge Graph?