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Is Facebook evil? Aren’t we all?

18 April 2018 | 37 Comments Marieke van de Rakt

Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So, is Facebook evil for gathering that data? …

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Is Facebook evil? Aren’t we all?

What to do if traffic from Facebook is decreasing?

26 March 2018 | 11 Comments Marieke van de Rakt

Facebook can be a vital source of traffic for your website. Recently, however, Facebook announced that pages of business, brands, and news outlets would become less important in the news feeds of Facebook users. This could lead to a decrease in your views on Facebook and, therefore, in the traffic from Facebook to your website. …

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What to do if traffic from Facebook is decreasing?

As Facebook’s algorithm changes SEO becomes crucial

21 March 2018 | 19 Comments Marieke van de Rakt

If you promote your website on Facebook, perhaps you’ve noticed some changes in the last few weeks. Or maybe you read about it online. Facebook changed its algorithm; messages of businesses and news outlets will become less important. In this post, I want to explain the consequences of the changes in Facebook’s algorithm. On top …

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As Facebook’s algorithm changes SEO becomes crucial

Metadata and SEO part 3: social, internationalization and more

15 March 2017 Michiel Heijmans

Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. …

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Metadata and SEO part 3: social, internationalization and more