27 January 2020
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Marieke van de Rakt
Social media is not to be ignored these days; it’s everywhere! So, when you’re working on building and growing your website, you need to take social media into account. Not sure why? Check out how social media can influence your SEO. Now, where do you begin? In this post, we’ll walk you through 10 steps …
Read: "Social media strategy: Where to begin?"
16 January 2020
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Marieke van de Rakt
Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen, and I probably will keep doing so. That means Google and other search engines can’t ignore them, and you probably shouldn’t. You even see recent …
Read: "Does social media influence your SEO?"
4 April 2019
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Michiel Heijmans
If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already, but we’ve decided to focus a bit more on specific types of websites in a number of posts. In this post, we discuss what you need …
Read: "How to optimize your restaurant website"
6 September 2018
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Marieke van de Rakt
Last week, I posted an article about the current status concerning Facebook traffic. I shared the fact that for Yoast.com, the Facebook referral traffic is decreasing. I also asked you all whether or not you noticed something similar and invited you to share your tactics to deal with such a decrease. You left lots and …
Read: "New tactics to improve your Facebook reach"
30 August 2018
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Marieke van de Rakt
Facebook is becoming less important as a source of traffic to your site. We wrote about it before, but mid August a lot of internet-sources reported that Facebook “did not care about publishers”. Joshua Benton wrote a nice and nuanced article about the matter, in which he also shared some interesting statistics. Facebook is indeed …
Read: "Facebook traffic: What’s the current status?"
7 June 2018
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Marieke van de Rakt
Nowadays, the majority of teens use YouTube and Instagram, instead of Facebook. And, websites are now attracting more traffic from Google – organic search – than from Facebook. Statistics aren’t looking that good for Facebook. Is Facebook getting less important for companies, blogs, and websites? And what should you do about it? In this post, …
Read: "Is Facebook getting less important?"
30 April 2018
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Jono Alderson
Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great social image and adding it to your page… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show …
Read: "How social image sharing works and how to optimize your og:image tags"