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How to use social media to reach your audience

10 February 2023 | 4 Comments Sam Alderson

Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) use platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties into your SEO more than ever! But which social media should you focus on? With so …

Read: "How to use social media to reach your audience"
How to use social media to reach your audience



How to create eye-catching social images for your content

The web and our online habits with it are never at a standstill. One result of our fast-paced online behavior is that we scroll through our social media channels like nobody’s business. Or without our full attention. Most of the time, your social image is the first (or only) thing users see before they scroll …

Read: "How to create eye-catching social images for your content"
How to create eye-catching social images for your content

The latest news in SEO and WordPress: October 2020

29 October 2020 Edwin Toonen

October is coming to an end and this means that we hosted another SEO news webinar at Yoast HQ. If you’re not familiar with this recurring event yet: it’s a monthly webinar at which our experts Joost and Jono discuss the latest news when it comes to Google, Bing, WordPress and everything related to SEO. …

Read: "The latest news in SEO and WordPress: October 2020"
The latest news in SEO and WordPress: October 2020

Facebook & Instagram embeds on WordPress break soon

21 October 2020 | 11 Comments Edwin Toonen

Some time ago, Facebook announced that it would change the way it handles embeds on other sites. From October 24, you can no longer simply paste your links in WordPress to make your Facebook and Instagram content appear on your site. Because of this matter, WordPress has to drop support for the Facebook oEmbed API. …

Read: "Facebook & Instagram embeds on WordPress break soon"
Facebook & Instagram embeds on WordPress break soon

Social media optimization with Yoast SEO

5 October 2020 | 10 Comments Davey Smeekens

Our Yoast SEO plugin handles optimizing your WordPress site for search engines, and we dare say it does that well! Most of it is technical and content optimization, but there’s more to SEO than on-page optimization. You need links pointing to your website; for that to happen, people need to talk about you and your site. Being …

Read: "Social media optimization with Yoast SEO"
Social media optimization with Yoast SEO

Social media for small businesses: 12 tips to boost your local marketing

16 September 2020 | 10 Comments Sam Alderson

A successful local business nurtures relationships with its clients and is one people talk about. Can you think of a better online place for that than social media? It’s where you can engage, share, and get the conversation about your business going. At the same time, social media feels like a struggle for many small business …

Read: "Social media for small businesses: 12 tips to boost your local marketing"
Social media for small businesses: 12 tips to boost your local marketing

Measure your social media efforts with UTM tags

2 March 2020 | 3 Comments Edwin Toonen

Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your …

Read: "Measure your social media efforts with UTM tags"
Measure your social media efforts with UTM tags