10 February 2023
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Sam Alderson
Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) use platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties into your SEO more than ever! But which social media should you focus on? With so …
Read: "How to use social media to reach your audience"
2 June 2022
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Sam Alderson
Social media plays a huge part in our day-to-day lives. It’s used by people from all walks of life. But are your social posts accessible to everyone? Would you know where to start if someone from your c-suite said that you needed to implement a more accessible approach to your social strategy? In this blog …
Read: "Accessibility in social media"
16 September 2020
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Sam Alderson
A successful local business nurtures relationships with its clients and is one people talk about. Can you think of a better online place for that than social media? It’s where you can engage, share, and get the conversation about your business going. At the same time, social media feels like a struggle for many small business …
Read: "Social media for small businesses: 12 tips to boost your local marketing"