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Find and fix keyword cannibalization in 4 steps

6 January 2020 | 21 Comments Davey Smeekens

As your site grows, you’ll have more and more posts. Some of these posts are going to be about a similar topic. Even when you’ve always categorized it well, your content might be competing with itself: You’re suffering from keyword cannibalization. At the same time, some of your articles might get out of date. To …

Read: "Find and fix keyword cannibalization in 4 steps"
Find and fix keyword cannibalization in 4 steps


5 link building DON’Ts you didn’t know about

19 March 2019 | 42 Comments Marieke van de Rakt

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, …

Read: "5 link building DON’Ts you didn’t know about"
5 link building DON’Ts you didn’t know about



Closing a spider trap: fix crawl inefficiencies

12 October 2017 | 4 Comments Davey Smeekens

Quite some time ago, we made a few changes to how yoast.com is run as a shop and how it’s hosted. In that process, we accidentally removed our robots.txt file and caused a so-called spider trap to open. In this post, I’ll show you what a spider trap is, why it’s problematic and how you …

Read: "Closing a spider trap: fix crawl inefficiencies"
Closing a spider trap: fix crawl inefficiencies

Metadata and SEO part 2: link rel metadata

9 March 2017 | 4 Comments Michiel Heijmans

In the first post of our metadata series, I discussed the meta tags in the <head> of your site. But there’s more metadata in the <head> that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version …

Read: "Metadata and SEO part 2: link rel metadata"
Metadata and SEO part 2: link rel metadata

WordPress archive pages: the tutorial

3 March 2017 | 9 Comments Jimmy Comack

Once your website starts growing and you continue writing blog posts, you’ll eventually end up with archive pages. These archive pages can be based on taxonomies, categories, custom post types and even dates. WordPress has built-in support for these archive pages, however there are some small drawbacks. In this post, I’ll explain to you how …

Read: "WordPress archive pages: the tutorial"
WordPress archive pages: the tutorial

How to optimize your real estate site

16 March 2016 | 8 Comments Michiel Heijmans

There is a significant difference between a real estate site and a ‘regular’ website. Real estate sites have temporary content: when an estate is up for sale, there is a page for it online. But when it’s sold, it tends to leave the internet. In this post, I’ll tell you how to deal with that. First …

Read: "How to optimize your real estate site"
How to optimize your real estate site