Content SEO archives

Recent Content SEO articles

Blog SEO: how to make people stay and read your post

11 March 2023
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Marieke van de Rakt

When you succeed in getting visitors to one of your blog posts, you want them to stay and read your stuff. Readers (and especially first-time visiting readers) are bored quickly. You should grab their attention extremely fast and help them understand your blog’s main message. In this post, I will give five tips on how …

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Blog SEO: how to make people stay and read your post

What is storytelling and why should you use it?

8 March 2023 | 2 Comments
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Marieke van de Rakt

Once upon a time, there was a young girl named Wende. She was incredibly intelligent, yet she had difficulty learning things by heart. No matter how hard she tried, she couldn’t memorize the solar system’s planets. One day, she asked her teacher what she should do. In response, he told her a story about the …

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What is storytelling and why should you use it?

What is search intent and why is it important for SEO?

23 February 2023
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Marieke van de Rakt

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to optimize your content for the right words. However, to increase your chances of ranking, convincing …

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What is search intent and why is it important for SEO?

Is AI content helping or hurting your website?

17 February 2023 | 10 Comments
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Sam Alderson

New AI content tools are popping up left and right. These tools can help you write a social post, or a whole blog post, answer any question, or even create a brand-new image! This is great and helpful when you only have a little time or need more inspiration. But the big question is, are …

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Is AI content helping or hurting your website?



What is a snippet?

31 January 2023 Edwin Toonen

The snippet is a single search result in a set of search results and generally consists of a title, a URL, and a description of the page. The content of a snippet matches parts of the search query, and you’ll see your keyword highlighted in the snippet description. Search engines often use pieces of your …

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What is a snippet?


Write more inclusively: 7 examples of inclusive language

19 January 2023 | 4 Comments Cindy Paul

So you want to write more inclusively? Great! That means more people will feel welcome when they read your content, and you won’t accidentally exclude them. But if that’s not enough reason, just think how many more people will engage with your content if you involve them and make your content relatable to them! So, …

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Write more inclusively: 7 examples of inclusive language

How to write clear and SEO-friendly paragraphs

5 January 2023
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Marieke van de Rakt

Crafting clear and correct paragraphs isn’t just about aesthetics. You shouldn’t put whitespace in your content just to make it look nicer. Paragraphs are actually a vital ingredient for readability, for both your readers and Google. So in order to create great content, you’ll need to give your paragraphs some extra SEO love! In this …

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How to write clear and SEO-friendly paragraphs