27 March 2019
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Iris Guelen
You’ve probably heard that keyword research is an essential first step in optimizing your website. But what exactly is a keyword? And what is the difference between a keyword and a keyphrase? In this SEO basics post, we’ll explain the difference between the two. What is a keyword? A (focus) keyword is a word that …
Read: "What is the difference between a keyword and a keyphrase?"
21 March 2019
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Marieke van de Rakt
Sue and John have a little baby. His name is Jack. Jack is 10 weeks old and cries a lot. Sue and John don’t know how to stop Jack’s crying. They get very nervous of his crying, they sleep poorly, they are agitated, tired and scared. One day, a good friend gives them a present. …
Read: "Using storytelling on product pages"
19 March 2019
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Marieke van de Rakt
A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, …
Read: "5 link building DON’Ts you didn’t know about"
7 March 2019
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Marieke van de Rakt
People like reading stories. Stories are a great way to captivate your audience. But how do you use stories in a blog post? And, how do you come up with ideas? In a previous post, I wrote about why you should use storytelling. In this post, I’ll give you 6 tips on how to start …
Read: "How to use storytelling in a blog post"
6 March 2019
Michiel Heijmans
Have you read my post on image SEO? On that post, I got this comment from Jerry, a professional photographer: “In galleries, do you have any suggestions about what the ALT text should look like? The main concern is that we don’t want to be perceived as keyword spamming; using the same keyword in all the …
Read: "Photography SEO: How to optimize your images"
20 February 2019
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Marieke van de Rakt
If you write an amazing blog post, you’d like it to help in the ranking of your site, right? If you create awesome content, you’d like people to read it now, but also to be able to find it and read it later. What’s more, you want new visitors on your site to read your …
Read: "Blog SEO: add and maintain categories on your blog!"
31 January 2019
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Marieke van de Rakt
Cornerstone content is a crucial aspect of your SEO strategy, as it’ll help you rank for your most competitive keywords. In a nutshell, it means you create a handful of comprehensive, superbly written articles and optimize them for your most important keywords. Then, you link to these awesome articles in other pages and blogs, which …
Read: "What type of content should a cornerstone article be?"
13 December 2018
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Willemien Hallebeek
“If you want your posts to rank, you should write about long-tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long-tail keywords? And why should you write about them? Here, we’ll explain what long-tail keywords are and how they can help you rank. Including examples! What are long-tail keywords? …
Read: "What are long-tail keywords?"