The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is essential. How do people scan a text? Before deciding whether or not to read something, people …
Read: "Why text structure is important for SEO"
This ultimate guide covers all the important aspects of blogging. Find out how to set up a successful blog or how to make yours even better!
Read: "Blogging: The ultimate guide"
The consecutive sentences check in Yoast SEO for WordPress or Yoast SEO for Shopify warns against using the same word to start consecutive sentences. Why is this starting consecutive sentences with the same word a bad idea? How is this related to SEO? And, how should you rewrite those sentences? Are there any exceptions? Let’s see! Have …
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There is a subtle line between a crappy post and a perfect one. If you want to, you can endlessly tweak and improve upon your writing. So, how do you decide if your blog post is ready? When is a post good to go? In this blog post, I’ll share a checklist you can use …
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Ever heard of keyphrase distribution? The SEO analysis in the Yoast SEO plugins provides feedback on your keyphrase distribution. But what does this entail? Why does it matter? And how can you balance your keyphrase distribution? That’s what you’ll find out in this post! Do you have an orange or red traffic light for the …
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Do you know what the passive voice is and why you should avoid it in most cases? In the readability analysis in Yoast SEO, we recommend using the passive voice in a maximum of 10% of your sentences. This post will answer some questions about our plugin’s passive voice and assessment. Firstly, we’ll explain what it is. …
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Sometimes, having a great website with great content isn’t enough. Even if you’re doing everything right, you might still fall behind a stronger, faster, better-resourced competitor. In almost every niche, SEO is about more than just improving your site — it’s about beating every other site. If you want to win, you have to do …
Read: "It’s not enough to ‘write content’. You have to publish resources."
Copywriting is a crucial element of every SEO strategy. High-quality content is what helps you rank and sets your site apart from all the other sites out there. So, you’ll want to do SEO copywriting the right way. Preferably without making any fatal mistakes. Want to know what not to do when you’re writing SEO …
Read: "5 SEO copywriting mistakes you should avoid"
Writing a blog post can be a challenge. It is hard work, but afterward, you’re probably proud of what you have created. No way you are ever going to throw those beautiful articles away, right? But what should you do with blog posts that are really, really old? Should you keep all of those? In …
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Engaging your audience is a very powerful tool to keep them on your site, but also not the easiest thing in the world. Especially when it comes to online. In this article, I’ll explore three areas to help you engage your online audience: knowledge gaps, memory overload, and creating a connection. I’ll also give lots …
Read: "Engaging your online audience: 8 practical tips"