Content SEO archives

Recent Content SEO articles

Blogging: The ultimate guide

22 January 2020 | 10 Comments
Warning: Undefined array key 0 in /home/staging-yoast/staging-platform.yoast.com/versions/20f300c0f75c8233e65becb49cb77c8946367afb/web/app/themes/yoast-com/html_includes/partials/post-author.php on line 39
Marieke van de Rakt

This ultimate guide covers all the important aspects of blogging. Find out how to set up a successful blog or how to make yours even better!

Read: "Blogging: The ultimate guide"
Blogging: The ultimate guide

Avoid starting consecutive sentences with the same word

19 January 2020
Warning: Undefined array key 0 in /home/staging-yoast/staging-platform.yoast.com/versions/20f300c0f75c8233e65becb49cb77c8946367afb/web/app/themes/yoast-com/html_includes/partials/post-author.php on line 39
Marieke van de Rakt

The consecutive sentences check in Yoast SEO for WordPress or Yoast SEO for Shopify warns against using the same word to start consecutive sentences. Why is this starting consecutive sentences with the same word a bad idea? How is this related to SEO? And, how should you rewrite those sentences? Are there any exceptions? Let’s see! Have …

Read: "Avoid starting consecutive sentences with the same word"
Avoid starting consecutive sentences with the same word

When is your blog post ready for publication?

13 January 2020 | 12 Comments
Warning: Undefined array key 0 in /home/staging-yoast/staging-platform.yoast.com/versions/20f300c0f75c8233e65becb49cb77c8946367afb/web/app/themes/yoast-com/html_includes/partials/post-author.php on line 39
Marieke van de Rakt

There is a subtle line between a crappy post and a perfect one. If you want to, you can endlessly tweak and improve upon your writing. So, how do you decide if your blog post is ready? When is a post good to go? In this blog post, I’ll share a checklist you can use …

Read: "When is your blog post ready for publication?"
When is your blog post ready for publication?

Keyphrase distribution: What it is and how to balance it

8 January 2020
Warning: Undefined array key 0 in /home/staging-yoast/staging-platform.yoast.com/versions/20f300c0f75c8233e65becb49cb77c8946367afb/web/app/themes/yoast-com/html_includes/partials/post-author.php on line 39
Fleur Heesen

Ever heard of keyphrase distribution? The SEO analysis in the Yoast SEO plugins provides feedback on your keyphrase distribution. But what does this entail? Why does it matter? And how can you balance your keyphrase distribution? That’s what you’ll find out in this post! Do you have an orange or red traffic light for the …

Read: "Keyphrase distribution: What it is and how to balance it"
Keyphrase distribution: What it is and how to balance it

The passive voice: What is it and how to avoid it?

1 December 2019
Warning: Undefined array key 0 in /home/staging-yoast/staging-platform.yoast.com/versions/20f300c0f75c8233e65becb49cb77c8946367afb/web/app/themes/yoast-com/html_includes/partials/post-author.php on line 39
Fleur Heesen

Do you know what the passive voice is and why you should avoid it in most cases? In the readability analysis in Yoast SEO, we recommend using the passive voice in a maximum of 10% of your sentences. This post will answer some questions about our plugin’s passive voice and assessment. Firstly, we’ll explain what it is. …

Read: "The passive voice: What is it and how to avoid it?"
The passive voice: What is it and how to avoid it?

It’s not enough to ‘write content’. You have to publish resources.

27 November 2019 | 2 Comments
Warning: Undefined array key 0 in /home/staging-yoast/staging-platform.yoast.com/versions/20f300c0f75c8233e65becb49cb77c8946367afb/web/app/themes/yoast-com/html_includes/partials/post-author.php on line 39
Jono Alderson

Sometimes, having a great website with great content isn’t enough. Even if you’re doing everything right, you might still fall behind a stronger, faster, better-resourced competitor. In almost every niche, SEO is about more than just improving your site — it’s about beating every other site. If you want to win, you have to do …

Read: "It’s not enough to ‘write content’. You have to publish resources."
| Tag
It’s not enough to ‘write content’. You have to publish resources.

5 SEO copywriting mistakes you should avoid

20 November 2019 | 11 Comments
Warning: Undefined array key 0 in /home/staging-yoast/staging-platform.yoast.com/versions/20f300c0f75c8233e65becb49cb77c8946367afb/web/app/themes/yoast-com/html_includes/partials/post-author.php on line 39
Willemien Hallebeek

Copywriting is a crucial element of every SEO strategy. High-quality content is what helps you rank and sets your site apart from all the other sites out there. So, you’ll want to do SEO copywriting the right way. Preferably without making any fatal mistakes. Want to know what not to do when you’re writing SEO …

Read: "5 SEO copywriting mistakes you should avoid"
5 SEO copywriting mistakes you should avoid

Should you keep old content?

23 October 2019 | 24 Comments
Warning: Undefined array key 0 in /home/staging-yoast/staging-platform.yoast.com/versions/20f300c0f75c8233e65becb49cb77c8946367afb/web/app/themes/yoast-com/html_includes/partials/post-author.php on line 39
Marieke van de Rakt

Writing a blog post can be a challenge. It is hard work, but afterward, you’re probably proud of what you have created. No way you are ever going to throw those beautiful articles away, right? But what should you do with blog posts that are really, really old? Should you keep all of those? In …

Read: "Should you keep old content?"
Should you keep old content?

Engaging your online audience: 8 practical tips

16 October 2019 | 18 Comments
Warning: Undefined array key 0 in /home/staging-yoast/staging-platform.yoast.com/versions/20f300c0f75c8233e65becb49cb77c8946367afb/web/app/themes/yoast-com/html_includes/partials/post-author.php on line 39
Fleur Heesen

Engaging your audience is a very powerful tool to keep them on your site, but also not the easiest thing in the world. Especially when it comes to online. In this article, I’ll explore three areas to help you engage your online audience: knowledge gaps, memory overload, and creating a connection. I’ll also give lots …

Read: "Engaging your online audience: 8 practical tips"
Engaging your online audience: 8 practical tips

How to use WordPress? The 12 most common questions

26 September 2019 Davey Smeekens

WordPress is huge. According to the latest stats, WordPress powers almost 35% of the web — and keeps on growing. With many sites staying true to the CMS and many new sites bursting onto the scene, there are a lot of new users taking their first steps into the wonderful world of WordPress. People from …

Read: "How to use WordPress? The 12 most common questions"
How to use WordPress? The 12 most common questions