Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ. …
Read: "How to add FAQ Schema in WordPress using Yoast SEO"
On your site, you’ll probably have a few articles that are most dear to your heart. Articles you desperately want people to read. Articles you want people to find in Google. At Yoast, we call these articles your cornerstone articles. How does the Yoast SEO plugin help you set up a cornerstone content strategy? We’ll …
Read: "Set up cornerstone content and get it ranking in 6 steps"
Showing related posts below your post are a great way to keep visitors on your website. That’s why lots of site owners already use related posts to reduce the number of visitors that leave their site after reading an article. You could say that a related posts section is the glue that binds posts together. But …
Read: "Related posts in WordPress: make sure to suggest the best"
Optimizing your site structure should be an important aspect of your SEO strategy. A good site structure is of crucial importance for your SEO, as it makes it easier for both your users and Google to navigate your site. But how do you improve a site’s structure? Where do you start and how do you …
Read: "Improve your site structure in 4 simple steps"
Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and optimize your content for questions? We’ll find out in this post! First, we’ll explore how Google understands and uses questions. Then, we’ll go into why …
Read: "Should you optimize your content for questions?"
Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at Yoast, I’ve noticed that linguistics and SEO have …
Read: "A linguistic approach to creating content that ranks"
Today, we’re very proud to announce that Yoast has acquired the Duplicate Post plugin. This plugin, with well over 3 million users, is one of the most popular WordPress plugins right now. The reason for that is clear: it does one task simple and well. Also, its original developer, Enrico Battocchi, will join Yoast as …
Read: "Announcement: Duplicate Post joins Yoast"
Landing pages are a very important part of your website. And if you optimize them, you can really boost your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of things that go for all landing pages. In this post, we’ll go over some best practices to …
Read: "How to optimize a landing page for users"
Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join …
Read: "10 years of Yoast and SEO: Webinar recap"
Google can read and analyze texts very well. It understands that walk, walks and walking all boil down to the same thing. Also, Google knows that baby is basically the same as babies. How? By using something called keyword stemming. This gives you the freedom to alternate between different word forms while writing your text. …
Read: "What is keyword stemming?"