26 October 2020
Willemien Hallebeek
To get your page to the top of the search results, you need to create content that people are actually looking for. That’s why you need to consider search intent before you start writing. Google is getting better and better at guessing what people want or need when they type in their – sometimes cryptic …
Read: "Using Google’s search results to create great content"
19 October 2020
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Marieke van de Rakt
If you want to do high-quality keyword research, you’ll need invest the time. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. Doing all that …
Read: "Keyword research tools: which ones to use?"
6 October 2020
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Marieke van de Rakt
SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases …
Read: "SEO tips for non-profit organizations"
30 September 2020
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Marieke van de Rakt
When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your …
Read: "Blog post structure: How to set up an easy-to-read text"
23 September 2020
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Marieke van de Rakt
Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and read your next post? Then you want to increase your blog engagement. In this post, I’ll explain what this is, why it’s important for SEO …
Read: "Increase blog engagement: 8 tips to boost shares and comments"
10 September 2020
Thijs de Valk
Five years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site …
Read: "Sliders suck and should be banned from your website"
10 September 2020
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Willemien Hallebeek
If you write content in WordPress, duplicating a post can come in quite handy. It can save you a lot of valuable time to clone a post and adjust the content, instead of starting from scratch with every post you write. Fortunately, cloning a post becomes very easy with the Yoast Duplicate post plugin. In …
Read: "How to duplicate a post in WordPress, plus 4 reasons why!"
2 September 2020
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Marieke van de Rakt