Content SEO archives

Recent Content SEO articles

How to respond to positive and negative online reviews

13 January 2021 | 4 Comments
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Marieke van de Rakt

Online reviews are important for any business. With the current situation, they’ve even become essential when you own a local business. More than ever, people are searching for businesses and products online. Having positive reviews and ratings will help you stand out and attract traffic to your site. But what should you do when you …

Read: "How to respond to positive and negative online reviews"
How to respond to positive and negative online reviews

How to write a mission statement for your site

11 January 2021 | 12 Comments
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Marieke van de Rakt

Having a site for your business is quite common nowadays. Chances are that you’ve also created one to make sure that people can find and contact you online. But have you really thought about the goal of your website? And is this reflected in the structure and content of your site? Writing a mission statement …

Read: "How to write a mission statement for your site"
How to write a mission statement for your site

Clean up your site structure: how to reorganize your website

4 January 2021
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Willemien Hallebeek

At a certain point, your website can grow to a monstrous collection of pages. You may realize that you have too many items in your menu and that the coherence of your website is nowhere to be found. Time to clean this mess up! But where to start? It’s a tough job, and sometimes it …

Read: "Clean up your site structure: how to reorganize your website"
Clean up your site structure: how to reorganize your website

Optimize product images for your online store

23 December 2020 | 6 Comments
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Thijs de Valk

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. In this post, we’ll go over a number of things you need to consider when …

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Optimize product images for your online store

What is content marketing?

22 December 2020 | 5 Comments
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Marieke van de Rakt

Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also crucial for branding. Sharing valuable information is a great way to attract an audience and show them that you’re an expert in what …

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What is content marketing?

The Yoast and Elementor partnership: building easy and SEO-friendly websites together

2 December 2020 | 26 Comments
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Marieke van de Rakt

Today, we’re launching the result of a great collaboration: the Yoast SEO plugin now seamlessly integrates with the Elementor page builder! We’re really excited about this integration. It means that millions of WordPress users can now easily build a page with Elementor and optimize its content with Yoast SEO. To make this happen, we’ve partnered …

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The Yoast and Elementor partnership: building easy and SEO-friendly websites together

How to optimize a blog post for search engines: a checklist!

24 November 2020 | 16 Comments
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Marieke van de Rakt

So, you’ve decided to write a blog post. That’s great! Now let’s ensure your efforts pay off, and it turns into an awesome post that also ranks. What will you need to write and optimize that blog post? What steps do you need to take? You can use this blog post checklist to ensure you’ve …

Read: "How to optimize a blog post for search engines: a checklist!"
How to optimize a blog post for search engines: a checklist!

Using Google’s search results to create great content

26 October 2020
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Willemien Hallebeek

To get your page to the top of the search results, you need to create content that people are actually looking for. That’s why you need to consider search intent before you start writing. Google is getting better and better at guessing what people want or need when they type in their – sometimes cryptic …

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Using Google’s search results to create great content

Keyword research tools: which ones to use?

19 October 2020 | 4 Comments
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Marieke van de Rakt

If you want to do high-quality keyword research, you’ll need invest the time. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. Doing all that …

Read: "Keyword research tools: which ones to use?"
Keyword research tools: which ones to use?

Yoast and Semrush working together

14 October 2020 | 15 Comments Davey Smeekens

Today we’re announcing something really awesome: Yoast has partnered up with Semrush. The reason why we’re so excited? Keyword research is hard, getting keyword data is even harder and this puts it at your fingertips. Right where you’re writing. Why would Yoast and Semrush work together? Yoast has a lot of users; 11 million+ websites …

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Yoast and Semrush working together