11 January 2021
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Marieke van de Rakt
Having a site for your business is quite common nowadays. Chances are that you’ve also created one to make sure that people can find and contact you online. But have you really thought about the goal of your website? And is this reflected in the structure and content of your site? Writing a mission statement …
Read: "How to write a mission statement for your site"
4 January 2021
Willemien Hallebeek
At a certain point, your website can grow to a monstrous collection of pages. You may realize that you have too many items in your menu and that the coherence of your website is nowhere to be found. Time to clean this mess up! But where to start? It’s a tough job, and sometimes it …
Read: "Clean up your site structure: how to reorganize your website"
22 December 2020
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Marieke van de Rakt
Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also crucial for branding. Sharing valuable information is a great way to attract an audience and show them that you’re an expert in what …
Read: "What is content marketing?"
24 November 2020
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Marieke van de Rakt
So, you’ve decided to write a blog post. That’s great! Now let’s ensure your efforts pay off, and it turns into an awesome post that also ranks. What will you need to write and optimize that blog post? What steps do you need to take? You can use this blog post checklist to ensure you’ve …
Read: "How to optimize a blog post for search engines: a checklist!"
26 October 2020
Willemien Hallebeek
To get your page to the top of the search results, you need to create content that people are actually looking for. That’s why you need to consider search intent before you start writing. Google is getting better and better at guessing what people want or need when they type in their – sometimes cryptic …
Read: "Using Google’s search results to create great content"
19 October 2020
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Marieke van de Rakt
If you want to do high-quality keyword research, you’ll need invest the time. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. Doing all that …
Read: "Keyword research tools: which ones to use?"
6 October 2020
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Marieke van de Rakt
SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases …
Read: "SEO tips for non-profit organizations"
30 September 2020
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Marieke van de Rakt
When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your …
Read: "Blog post structure: How to set up an easy-to-read text"
23 September 2020
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Marieke van de Rakt
Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and read your next post? Then you want to increase your blog engagement. In this post, I’ll explain what this is, why it’s important for SEO …
Read: "Increase blog engagement: 8 tips to boost shares and comments"
10 September 2020
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Willemien Hallebeek
If you write content in WordPress, duplicating a post can come in quite handy. It can save you a lot of valuable time to clone a post and adjust the content, instead of starting from scratch with every post you write. Fortunately, cloning a post becomes very easy with the Yoast Duplicate post plugin. In …
Read: "How to duplicate a post in WordPress, plus 4 reasons why!"