19 January 2021
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Willemien Hallebeek
13 January 2021
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Marieke van de Rakt
Online reviews are important for any business. With the current situation, they’ve even become essential when you own a local business. More than ever, people are searching for businesses and products online. Having positive reviews and ratings will help you stand out and attract traffic to your site. But what should you do when you …
Read: "How to respond to positive and negative online reviews"
11 January 2021
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Marieke van de Rakt
Having a site for your business is quite common nowadays. Chances are that you’ve also created one to make sure that people can find and contact you online. But have you really thought about the goal of your website? And is this reflected in the structure and content of your site? Writing a mission statement …
Read: "How to write a mission statement for your site"
4 January 2021
Willemien Hallebeek
At a certain point, your website can grow to a monstrous collection of pages. You may realize that you have too many items in your menu and that the coherence of your website is nowhere to be found. Time to clean this mess up! But where to start? It’s a tough job, and sometimes it …
Read: "Clean up your site structure: how to reorganize your website"
23 December 2020
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Thijs de Valk
Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. In this post, we’ll go over a number of things you need to consider when …
Read: "Optimize product images for your online store"
22 December 2020
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Marieke van de Rakt
Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also crucial for branding. Sharing valuable information is a great way to attract an audience and show them that you’re an expert in what …
Read: "What is content marketing?"
2 December 2020
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Marieke van de Rakt
24 November 2020
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Marieke van de Rakt
So, you’ve decided to write a blog post. That’s great! Now let’s ensure your efforts pay off, and it turns into an awesome post that also ranks. What will you need to write and optimize that blog post? What steps do you need to take? You can use this blog post checklist to ensure you’ve …
Read: "How to optimize a blog post for search engines: a checklist!"