Content SEO archives

Recent Content SEO articles

5 years of writing readable content with Yoast SEO

Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard. Especially online. To keep people on your page, you need to write quality content that’s easy to read. Easier said than done? You’re absolutely right. That’s why we introduced a readability analysis in our Yoast SEO plugin five years …

Read: "5 years of writing readable content with Yoast SEO"
5 years of writing readable content with Yoast SEO

6 site structure mistakes and how to avoid them!

30 April 2021 | 8 Comments Marieke van de Rakt

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a …

Read: "6 site structure mistakes and how to avoid them!"
6 site structure mistakes and how to avoid them!

What can Google’s “product reviews update” teach us about “high-quality content”?

27 April 2021 | 4 Comments Jono Alderson

In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. But, unlike many other Google updates, this one came with a cheat sheet that describes what site editors need …

Read: "What can Google’s “product reviews update” teach us about “high-quality content”?"
What can Google’s “product reviews update” teach us about “high-quality content”?


SEO tutorial for beginners: How to start with SEO?

14 April 2021 | 17 Comments Marieke van de Rakt

If you’re not already working on it, now is definitely the time to start with SEO. You need to rank high if you want customers to find you online. So, what should you do? How do you get started with SEO? Or, how do you start with SEO on a brand new site? In this …

Read: "SEO tutorial for beginners: How to start with SEO?"
SEO tutorial for beginners: How to start with SEO?

How to create a digital story in WordPress

‘It was a bright cold day in April, and the clocks were striking thirteen’. The first line of George Orwells’s book titled 1984. Kind of pulls you in right? That’s the idea of storytelling anyway. Creating content that people won’t want to put down until they’ve read the very last letter. Nowadays, storytelling isn’t just …

Read: "How to create a digital story in WordPress"
How to create a digital story in WordPress

Everyday website optimization: 6 tasks for your daily SEO routine

Many of you log into your site every day, or, at the very least, once a week. But if you’re managing a small business or team, you can’t always spend a lot of time on your SEO. You probably have tons of other things to do! Here, we discuss a few small yet impactful things …

Read: "Everyday website optimization: 6 tasks for your daily SEO routine"
Everyday website optimization: 6 tasks for your daily SEO routine

Google’s algorithm is smart and dumb at the same time

30 March 2021 | 8 Comments Marieke van de Rakt

Google is smart, amazingly smart. The algorithm is very close to reading texts like human beings. At the same time, parts of Google’s algorithm aren’t smart at all. Computers aren’t good at understanding ‘what is what’ on a page. If you have a recipe site, you’ll need to tell Google what an ingredient is, what …

Read: "Google’s algorithm is smart and dumb at the same time"
Google’s algorithm is smart and dumb at the same time

Mobile parity: does your site offer a singular experience?

26 March 2021 | 7 Comments Edwin Toonen

You might have heard the term parity before in SEO, specifically mobile parity. It all comes down to one thing: you should see your site as a single thing. You shouldn’t have a ‘mobile site,’ as distinct from a ‘desktop site.’ You should have one site — which may use CSS to display elements differently …

Read: "Mobile parity: does your site offer a singular experience?"
Mobile parity: does your site offer a singular experience?

Contact page examples: What makes a great contact page?

24 March 2021 | 2 Comments Edwin Toonen

In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming …

Read: "Contact page examples: What makes a great contact page?"
Contact page examples: What makes a great contact page?