21 June 2021
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Amy Lees
Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve. Or worrying what all these search changes mean for SEO in the long term. Will that change, too? Maybe you’re thinking about auditing your SEO again, …
Read: "A long term SEO strategy? Knowing what Google wants is the key"
3 June 2021
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Marieke van de Rakt
What could be the matter if your perfectly optimized post isn’t ranking? Is the problem that your site is not on Google, or is something else going wrong? What is keeping your content from reaching that coveted #1 position? In this post, we’ll discuss ten possible reasons why your page is not ranking, even though …
Read: "10 reasons your page won’t rank – even though it’s optimized"
2 June 2021
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Marieke van de Rakt
Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes people …
Read: "Keyword mistakes: 8 pitfalls you can easily avoid"
21 May 2021
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Willemien Hallebeek
Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”. That’s a bit abstract, but the chances are that you already have a good idea of what your niche is, and you just need to …
Read: "How to find your niche in 4 easy steps"
14 May 2021
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Willemien Hallebeek
This month we are commemorating 5 years since the Yoast SEO readability check was first released! Since then, we’ve continued making improvements. We sat down with our Linguistics team lead, Manuel Augustin, and researcher-developer, Hanna Worku, to get a deeper view of how the readability check works and how they adapt the tool to add …
Read: "The readability checks in Yoast SEO: a closer look with our linguists"
12 May 2021
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Fleur Heesen
Creating content is essential for SEO. However, if you’re a blogger or content creator of some kind, chances are that you feel stuck from time to time. You’ve made the time to write, but nothing comes to mind. A writer’s block. This is where creative writing exercises can help: they give your brain the space …
Read: "4 creative writing exercises to improve your writing"