Content SEO archives

If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) have to link to this content. Google follows these links and saves every post or page it finds through links in the index. So, you’ll understand that it’s important …

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. …

Sports and fitness SEO is a really tough game. You’ll need to work hard to get those pages ranking (and keep them there). Plus, you probably need to think about how to turn those online users into customers. Luckily, you don’t need to be a tech expert to reach your sports and fitness SEO goals. …

Content production seems quite simple, in principle. You develop an idea, write about it, do SEO checks, and click publish. Simple, right? It never turns out that way, especially when working with a team. Miscommunications, last-minute changes, confusion about what needs to happen when. We’ve all been there! Try these ten tips to streamline your …

Are you ranking with the content you want to rank with? With your very best content? The content you’re the proudest of? When you’re doing SEO, you want your best posts and pages to be the ones that get the most attention. But that’s not easy at all! How do you make sure that your …

What do Instagram Stories, Facebook Stories, Snapchat Stories, and Twitter Fleets have in common? They are all so-called social media implementations of the same story idea. A story is a series of images or others types of content that belong together, and thus, tell a story. Visual storytelling is huge, and now the web has …

Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve. Or worrying what all these search changes mean for SEO in the long term. Will that change, too? Maybe you’re thinking about auditing your SEO again, …

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes people …

This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content. But meeting (their) MUM wasn’t all. There was lots of SEO news in May 2021 and our …

Have you ever looked at a piece of content online and thought: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of what they are saying? This happens more often than you think, especially if you are looking for content you use to make decisions that can …