22 September 2021
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Marieke van de Rakt
Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …
Read: "Why focus on long-tail keywords?"
21 September 2021
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Marieke van de Rakt
Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced that writing in plain and understandable language can and will get you more visitors. We’ve even developed a tool to help people write readable text. …
Read: "Does readability rank? On ease of reading and SEO"
15 September 2021
Willemien Hallebeek
When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, this is crucial if you’d like your page to rank. But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’ll explain here. I’ll also share …
Read: "What is a keyword?"
31 August 2021
Marieke van de Rakt
To write appealing copy for your online audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come from? How old are they? What are they interested in? And how will you be …
Read: "Online audience research: how to analyze your audience"
25 August 2021
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Marieke van de Rakt
There is lots and lots of content out there. Which makes it more difficult to grab and hold the attention of your audience. That’s why you need to make sure that the content on your pages and in your blog posts is new, fresh and above all: original! When you add content to your website, …
Read: "The importance of original content for SEO"
24 August 2021
Willemien Hallebeek
If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual SEO — if you want to ensure your website will be found and used well …
Read: "What is international SEO?"
17 August 2021
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Marieke van de Rakt
If you own a local business, you want to dominate the local search results of your niche. Nowadays, that might be even more important. But how do you write content for your local business that’ll pop up in the search results? On what aspects should you focus? In this post, I’ll give tips you can …
Read: "Local SEO content strategy: 5 tips to succeed online"