Content SEO archives

If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post you might find out you’ve already written a similar article (maybe even twice) or you might get a feeling that you’ve written something related that …

Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know that, too? And what about your users? In this post, we’ll explain all about trustworthiness …

Writing fantastic copy isn’t just a skill. It’s an art. We’ve been asking around to find the best copywriting tips from expert writers. Find out how they get started with each piece of writing, what they focus on, and how they craft their content to achieve a goal. If you write for a website or …

The quality of your content is so important nowadays. By creating high-quality content, you can improve your rankings, attract new people, and build a strong relationship with the audience you already have. If you can show authority on a topic, this strengthens your high-quality content and lets users know they can trust you as a …

If you have ever used a search engine like Google, you’ll know that there is loads of content out there. On pretty much any topic that you can imagine. This is great for search engines, as they can show relevant results for any term people type. However, it requires some effort to find out which …

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced that writing in plain and understandable language can and will get you more visitors. We’ve even developed a tool to help people write readable text. …

Keyword research for YouTube SEO is a very different process than keyword research for Google and Bing. However, too often marketers take the research they’ve done for Google and apply the learnings directly to YouTube. This never quite works, because the things people search for on YouTube differs greatly from the kind of things they …

Do you have old posts and pages that need some new life breathed into them? It’s worth taking the time to update your content. Not only is it better for user experience, but fresh and up-to-date content is good for your SEO, too. Follow the ten steps below to update your content and improve it …

When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, this is crucial if you’d like your page to rank. But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’ll explain here. I’ll also share …