AI and SEO archives

Recent AI and SEO articles

Use generative AI to make products stand out in search

30 November 2023 | 1 Comment Edwin Toonen

Visibility on Google’s search results can make or break a business’s success. Generative artificial intelligence (AI) has emerged as a valuable ally for ecommerce companies seeking to enhance their online presence. Discover how generative AI can help your WooCommerce products stand out on search engine results pages. Generative AI: A business’s secret weapon Picture yourself …

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Use generative AI to make products stand out in search

Search evolved: Exploring the AI-powered world of Google’s SGE

9 November 2023 | 3 Comments Edwin Toonen

Thanks to AI, search is very much on the move. Generative AI can help us do more in search engines, as Google shows in its Search Generative Experience (SGE). This experimental addition to the search engine gives us a glimpse of the future of search. Let’s take a look and see what it entails! What …

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Search evolved: Exploring the AI-powered world of Google’s SGE

Why accessibility is important (in the time of AI)

1 November 2023 | 6 Comments Cindy Paul

Nowadays, it’s easy to run a blog. Simply head to your generative AI tool of choice, insert a prompt, and you’re good to go. But is it really that simple? Spoiler: no. Generated content isn’t as original as something you’ve written yourself. And there’s another thing AI doesn’t take into account: accessibility.  With over 100 …

Read: "Why accessibility is important (in the time of AI)"
Why accessibility is important (in the time of AI)

AI bots in SEO: To block, or not to block

25 October 2023 | 2 Comments Edwin Toonen

AI web crawlers like GPTBot, CCBot, and Google-Extended play a significant role in training content for AI models. These bots crawl websites, collect data, and contribute to developing and improving Large Language Models (LLMs) and artificial intelligence. However, many people have asked us the same question: should you block these AI bots in your robots.txt …

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AI bots in SEO: To block, or not to block

Using AI to generate great SEO titles and meta descriptions

22 August 2023 | 4 Comments Edwin Toonen

Attracting visitors from search results involves compelling titles and meta descriptions that encourage users to click. Manually crafting these elements for every page can be quite daunting. Generative AI can significantly streamline this process by automating the creation of effective titles and meta descriptions, enhancing your SEO strategy. However, it’s crucial to evaluate the AI-generated …

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Using AI to generate great SEO titles and meta descriptions

Boost your SEO with AI: Now available in Yoast SEO 21.0

22 August 2023 | 11 Comments Edwin Toonen

Say goodbye to the manual labor of creating SEO-optimized titles and meta descriptions! We’re excited to introduce an AI-powered breakthrough in Yoast SEO 21.0 that transforms how you optimize your content. We’ve harnessed the power of generative AI to bring you effortless title and meta description generation at the click of a button. Dive into …

Read: "Boost your SEO with AI: Now available in Yoast SEO 21.0"
Boost your SEO with AI: Now available in Yoast SEO 21.0

Generative AI and SEO: Revolutionizing content creation

15 August 2023 Edwin Toonen

SEO has always been vital in making your website visible and getting organic traffic. Content creation is at the heart of SEO success. Yet, creating relevant, high-quality content can be a difficult task. Enter generative artificial intelligence (GenAI), a technology that mimics human-like creativity. Today, generative AI is on everyone’s lips and is poised to …

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Generative AI and SEO: Revolutionizing content creation

Are we digging our own hole with generative AI?

10 May 2023 | 7 Comments Cindy Paul

Artificial intelligence (AI) is all the rage right now. Some say it’s started a technological revolution, and AI will improve our lives. But generative AI tools are only as good as the data they’re fed. And have we truly considered the implications of a world where people generate content instead of creating it themselves? What …

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Are we digging our own hole with generative AI?

Is AI content helping or hurting your website?

17 February 2023 | 10 Comments
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Sam Alderson

New AI content tools are popping up left and right. These tools can help you write a social post, or a whole blog post, answer any question, or even create a brand-new image! This is great and helpful when you only have a little time or need more inspiration. But the big question is, are …

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Is AI content helping or hurting your website?

Google Search On 2020 event: AI improvements for search

16 October 2020 | 2 Comments Edwin Toonen

Search is a never-ending story. A search engine is never done fine-tuning the way they get their results to you in a way that makes sense for them and for you. First, Google was all about digging through loads of information to find what you need, but now, AI increasingly helps them make sense of …

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Google Search On 2020 event: AI improvements for search