AI and SEO archives

Recent AI and SEO articles

What AI gets wrong about your site, and why it’s not your fault: meet llms.txt 

10 June 2025 Edwin Toonen

AI tools are everywhere — from chatbots that answer customer questions to language models that summarize everything from documentation to legal text. But if you’ve ever asked a model like ChatGPT to explain your site, your product, or your API, the results might not feel quite right. In fact, sometimes they’re way off. And no, …

Read: "What AI gets wrong about your site, and why it’s not your fault: meet llms.txt "
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What AI gets wrong about your site, and why it’s not your fault: meet llms.txt 

New: Future proof your website for tomorrow’s visitors with Yoast SEO llms.txt

10 June 2025 Beth Parker

Increased usage of AI is changing how people discover businesses and services online. While your website may be optimized for traditional search engines, large language models (LLMs) process your website’s information differently. Our new feature, llms.txt offers to bridge the gap. Yoast SEO generates a file that highlights the most important, up-to-date content on your …

Read: "New: Future proof your website for tomorrow’s visitors with Yoast SEO llms.txt"
New: Future proof your website for tomorrow’s visitors with Yoast SEO llms.txt

Yoast AI Optimize is now available for Classic Editor

2 June 2025 Beth Parker

We’re excited to announce that Yoast AI Optimize is now also available when using the Classic Editor in WordPress! Please note: there has been an update to this feature. Learn more. You’ve finished your copy, great! But those pesky Yoast SEO Analysis lights aren’t all green and you have to make manual changes. That’s where …

Read: "Yoast AI Optimize is now available for Classic Editor"
Yoast AI Optimize is now available for Classic Editor

Integrating human insight with AI-generated content: How to maintain E-E-A-T

30 May 2025 Edwin Toonen

Now that so many people use AI tools to create content, the questions about the credibility of those tools keep popping up. Can you really make AI-generated content and still meet Google’s E-E-A-T standards? Of course, the answer is yes, but there’s a limit to what you should let these tools do. Incorporating human insights …

Read: "Integrating human insight with AI-generated content: How to maintain E-E-A-T"
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Integrating human insight with AI-generated content: How to maintain E-E-A-T

How to optimize content for AI LLM comprehension using Yoast’s tools

7 May 2025 Carolyn Shelby

As AI-driven search engines rewrite the rules of content visibility, one thing is clear: optimization isn’t dead — it’s evolving. Large language models (LLMs) like ChatGPT, Google’s Gemini, and Perplexity AI don’t just retrieve web pages; they synthesize answers. And your content? It only gets included if it’s clear, relevant, and easy to extract. The …

Read: "How to optimize content for AI LLM comprehension using Yoast’s tools"
How to optimize content for AI LLM comprehension using Yoast’s tools

Using AI to generate great SEO titles and meta descriptions

7 April 2025 Edwin Toonen

You need compelling titles and meta descriptions to attract visitors from search results and encourage users to click. Manually writing these elements for every page can be quite challenging. Generative AI can streamline this process by automating it. However, you should check the AI-generated suggestions critically. This post will show various methods for generating effective …

Read: "Using AI to generate great SEO titles and meta descriptions"
Using AI to generate great SEO titles and meta descriptions

SEO in 2025: Experts reveal key trends and insights

10 December 2024 | 4 Comments Edwin Toonen

We love to say that SEO is always changing, and 2024 proved that true. There’s hardly been a year more challenging and exciting than that. But as we’re heading into 2025, we’re sure we have not seen the last of it. With everyone banking on AI, search, and the search industry are set for another …

Read: "SEO in 2025: Experts reveal key trends and insights"
SEO in 2025: Experts reveal key trends and insights

What is ChatGPT Search (and how does it use Bing data)?

12 November 2024 | 2 Comments Edwin Toonen

Last week, OpenAI launched ChatGPT Search — a new way to search the web using AI inside a chatbot interface. Thanks to the integration of Microsoft Bing real-time data and other interesting sources, this could challenge traditional search engines. What is ChatGPT Search? ChatGPT Search is a helpful tool that makes it easier to find …

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What is ChatGPT Search (and how does it use Bing data)?

New feature: Yoast AI Generate released on Yoast SEO for Shopify!

1 October 2024 Beth Parker

It’s the moment you’ve all been waiting for: today, Yoast AI Generate launches on Yoast SEO for Shopify! Yoast SEO’s AI features are designed to ensure all our customers can benefit from smarter SEO solutions that save time and effort. The tool is perfect for adding finishing SEO touches to your content.  What does Yoast …

Read: "New feature: Yoast AI Generate released on Yoast SEO for Shopify!"
New feature: Yoast AI Generate released on Yoast SEO for Shopify!

No, AI-powered search is not built on theft: debunking misconceptions

29 August 2024 | 3 Comments Carolyn Shelby

AI-powered search tools like SearchGPT have sparked both excitement and concern among SEOs. Recently, industry prognosticators have expressed fears about AI-driven tools undermining traditional traffic sources. They worry that widespread adoption of these tools will divert so much traffic away from previously profitable websites that the decline in visibility will “unalive” those sites completely. It’s …

Read: "No, AI-powered search is not built on theft: debunking misconceptions"
No, AI-powered search is not built on theft: debunking misconceptions