How much does Yoast SEO cost?

Yoast SEO is free! That’s right, you get tons of amazing features that help you rank — for free! In addition to the free version, you can get Yoast SEO Premium, which costs 99 EUR/USD. That gets you year-long access to additional SEO-boosting features, AI tools, 24/7 support, and all the Yoast SEO Academy courses! But asking how much Yoast SEO costs is about something bigger. By buying the plugin, you’re even investing in improving the web.

What do you get when you buy Yoast SEO Premium?

Yoast SEO Premium contains features that take SEO optimization to the next level. We designed them to save you time and increase your chances of performing better in search engines. For example, the Redirect manager is a valuable, easy-to-use tool that helps you prevent 404 errors with a single click. 

Instead of looking up relevant internal links to add to your posts and pages, we have an internal linking tool that scans your site and suggests links for you! If that’s not easy enough, we also have internal linking blocks that let you automatically link to related content. These tools do wonders for your site structure and the findability of your content. 

What about writing? Does the plugin help you there? Of course! Yoast SEO Premium comes with an advanced content analysis that recognizes different word forms of your keyphrase, its synonyms, as well as the related keyphrases. What is more, this analysis works in many different languages! Want to find out what else comes with the plugin?

Yoast SEO generative AI features

Yoast SEO also has features that use artificial intelligence to enhance various aspects of SEO analysis and simplify various SEO tasks. Here are some key highlights:

1. AI-Powered Optimization: Yoast AI Optimize suggests changes for specific assessments in the Yoast SEO Analysis, such as the keyword in the introduction, keyword distribution, and keyword density. Users can easily apply or dismiss these suggestions.
2. Generative AI for Titles and Meta Descriptions: The feature uses advanced AI to generate engaging and SEO-optimized titles and meta descriptions, which can improve search engine visibility.
3. Integration with Yoast SEO: This AI feature is part of Yoast SEO Premium, helping users optimize existing content for better search engine performance.

For more detailed information, you can visit the Yoast AI Features page.

Read more: Why you should buy Yoast SEO Premium »

Why the cost of Yoast SEO is an investment in a better web

SEO for everyone has been at the core of what we do since the company’s early days. Big corporations and small business owners or bloggers should have an equal chance to get their voices heard online. That’s why it is exhilarating to see that the open-source WordPress project is growing rapidly and shows no signs of stopping. The open-source model allows people to join forces and apply their knowledge and skills to improve the web. It also allows businesses and individuals with low budgets to build their websites virtually for free.

Yoast owes much of its success to WordPress. We show our gratitude and appreciation for WordPress by investing a lot of time, money, and effort into it. Therefore, we are part of the Five for the Future initiative. It is a project where participating organizations contribute at least 5% of their resources to WordPress development. Here’s how we do that.

Yoast has a dedicated WordPress core team

Many of our employees are regular contributors to WordPress. For example, we have people who write code, translate, organize events, or work on WordPress marketing. But we wanted to give even more. So, we decided to hire a dedicated team in Yoast! Their full-time task is to improve the existing WordPress features and develop exciting new ways to make WordPress even better. They even have a WordPress Core development blog!

Yoast sponsors events and individuals

We know there are many people out there who are passionate about WordPress, just like we are. And we want to reward their efforts too! So, we established the Yoast Care fund. The fund works with nominations. Anyone can nominate someone who they admire for their contributions to the WordPress project. We’ll go through the nominations to find the eligible candidates and award them a gift of $500, and an interview where we introduce them to the public and thank them for their effort.

We sponsor individuals and events as well! For example, we are regular sponsors of various WordCamps worldwide or exciting events like WordFest!

Yoast helps increase diversity at conferences

Conferences are great places to learn and connect with people. Unfortunately, many conferences, especially in tech, lack diversity. That makes it hard for disadvantaged groups to have their voices heard. To help increase diversity, we set up the Yoast Diversity fund.

Attending and speaking at conferences can be expensive. We are aware that many brilliant people need help to afford the cost of traveling to a conference. That’s the obstacle we are trying to overcome with this fund. It is aimed at helping aspiring speakers at conferences by covering their travel and accommodation costs.

So, what do the costs of Yoast SEO Premium go into?

Of course, we’re investing in making our plugin the best WordPress SEO plugin. But, as you can see, we do much, much more than making a plugin. We are passionate about SEO and open-source. That’s why we invest in making the web better for everyone!