SEO copywriting training

Learn how to write SEO-proof copy that ranks!

Would you like to rank higher in Google? Then you’ll need texts that are well-written and optimized for search engines. And that can be hard – if you don’t know how to do it or where to start. Fortunately, we’re here to help! This course in Yoast SEO Academy breaks down the SEO copywriting process for you step by step!

You’ll stop missing out on a lot of potential visitors. After applying everything you have learned in the lessons, your pages will be ready to rank higher!

After this training, you’ll know:

• How to write attention-grabbing copy that is also well-optimized for SEO so that it ranks;
• The steps you need to take to end up with a ready-to-publish text for your website;
• How to come up with a list of relevant keywords for your website;
• Your copy will hook visitors from Google and keep them engaged to the very end;
• Your content will be unique, well-structured, and on point; exactly what the search engines need to rank your page;
• You’ll know what to write about to attract more readers.

What topics are covered in this SEO copywriting training?

Yoast SEO Academy features 6 SEO copywriting modules, covering all steps to create awesome copy that ranks. It’s thorough, but sliced into bite-size chunks:

1. Introduction to SEO copywriting: Do you think that you are already paying enough attention to copy? You’re probably not. It’s hard to overestimate the value of copy for higher rankings. You’ll learn why website copy is so important for SEO and how Google understands text.
2. Find out what your audience wants to read: To attract readers, you need to know what they want to read. Keyword research will help you determine what you could rank for and therefore what to write about. Stop guessing. Start learning the basics of keyword research yourself.
3. Preparation is half the battle: We’ll help you structure your ideas and turn them into writing that makes sense and match the needs of your audience. This preparation makes the actual writing a lot easier and more effective!
4. Write readable and unique copy: You’ll discover different methods to make your text readable and engaging. Storytelling, tone of voice, persuasion, we cover it all. The result: your readers get to the end of every page (and to your call to action) without any effort. And they’ll be more likely to share your content with others as well.
5. The finishing touch: We’ll provide you with some tips and tricks on how to find and improve mistakes or misspellings you might have made while writing. After this, it’s time to further optimize your text for search engines. We’ll explain the principles and you’ll see why our (free) Yoast SEO plugin makes this super easy.
6. Publishing your content: we help you reach your audience by showing you how and where to share it, and to optimize that process as well.
7. Bonus: use our step-by-step template to write the optimal SEO blog post!

What is included in this SEO copywriting training?

• 4.5 hours of instructional videos, sliced into bite-sized clips
• Quizzes to train what you’ve learned
• PDF files so you can easily check the tips again while working on your website
• 14 SEO copywriting PDF files so you can easily check the tips again while writing

Who teaches this training?

All content for this course is created by the SEO and WordPress experts at Yoast:

• they’re the creators of the #1 SEO plugin for WordPress worldwide;
• combined, they have over a 100 years of WordPress experience;
• companies such as Facebook, eBay, and The Guardian rely on Yoast for their SEO strategies.

Show off your SEO copywriting skills with a certificate and badge

Once you’ve finished the training, you’ll get a Yoast certificate and a badge you can display on your website. The badge only appears when you’ve actually completed the course, so not just anyone can use it. Add the certificate to your resume, your LinkedIn profile or use it to get that raise you deserve.