SEO basics

Search Engine Optimization can be a somewhat overwhelming subject. There are so many aspects that influence the ranking of your website in the search engines. On top of that SEOs tend to use quite some jargon, especially on topics like analytics, technical SEO and WordPress.

We’d like to make SEO understandable for everyone! That’s why we’ve created this SEO basics category. If you read the posts in this category you’ll find out how Google works, what crawlability is and we’ll introduce you to some SEO and WordPress terminology, like slugs. On top of that we’ll explain in layman’s language how to improve the SEO of your website, for example, your mobile site.


An introduction

What is SEO? An explanation for beginners »

Do you own a website? Then you need to know more about SEO (search engine optimization). We'll explain what it is, and help you get started!

A more extensive guide

Complete beginner's guide to SEO »

To a beginner, SEO seems like a black box. Now, in this beginner's guide to SEO we're opening that black box for you. Read on!


Must read articles about SEO basics


Recent SEO basics articles

Learn about Search Experience Optimization (SXO) and how to improve user engagement on your website. Convert visitors into loyal customers with SEO.

Off-page SEO is everything you do to improve rankings that doesn't happen directly on your site. This could be building quality links, maintaining a successful social media presence or increasing brand awareness. Find out more about off-page SEO in this SEO basics article.

Writing blog posts that are both well-structured and SEO friendly can be challenging. Luckily, this guide shows you how!

Browse through our SEO basics content posts. »