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What is content SEO?

Content SEO refers to creating content that helps your web pages to rank high in the search engines. It includes everything from writing to structuring the content on your website. You need to consider three major elements that will make your website rank well: keyword strategy, site structure, and copywriting.

Why is content SEO important in the first place? Because search engines like Google read your website, so the words you use determine whether or not your site will rank in their results pages. Of course, your website should be well-designed, with a great user interface, and all the technical stuff that makes your site rank in Google should also be covered. But without quality content your site doesn’t stand a chance in the search engines.

1. Keyword research

What is keyword research?

Keyword research is the steps you take to create an extensive list of keywords you would like to rank for. Every content SEO strategy should begin with keyword research, because you have to know what your audience is searching for if you want to generate traffic. Keyword research helps you discover the terms for which you should rank.

Keyword research has four steps:

Write down the mission of your business;
Make a list of all the keywords you want to be found for;
Look at search intent;
Create landing pages for these keywords.

If you do your keyword research right, you should have a clear overview of the terms people use and the terms for which you want the pages on your site to be found. This overview will serve as a guide for writing content on your website.

Why is keyword research so important for SEO content?

Proper keyword research will make clear which search terms your audience uses. This is crucial. At Yoast, we regularly encounter clients who use particular words when talking about their products, while their customers use entirely different words. Writing and optimizing SEO content for words that people don’t use doesn’t make any sense. Doing proper keyword research makes sure that you are using the same words as your target audience, therefore making the effort of optimizing your website worthwhile.